{"id":18721,"date":"2020-06-17T10:04:48","date_gmt":"2020-06-17T14:04:48","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-overall-deal\/"},"modified":"2020-06-17T12:54:32","modified_gmt":"2020-06-17T16:54:32","slug":"nickelodeon-signs-lay-lay-to-overall-deal","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-to-overall-deal\/","title":{"rendered":"Nickelodeon Signs Lay Lay to Overall Deal"},"content":{"rendered":"<p>Nickelodeon has signed an overall deal with Alaya \u201cThat Girl Lay Lay\u201d High, a 13-year-old social media star and hip-hop artist.<\/p>\n<p>Per the deal, Nickelodeon will work with the teen star, known professionally as Lay Lay, to develop original multiplatform programming and music initiatives, and build a cross-category consumer products business spanning fashion, accessories, publishing and more. With millions of views across her social media channels, Lay Lay has been writing, producing, rapping and singing since the age of 5.<\/p>\n<p>At 11, Lay Lay became the youngest female rapper to sign a recording deal via her own Fresh Rebel Muzik\/EMPIRE imprint. She released her debut project <em>Tha Cheat Code<\/em> in September 2018 and released the deluxe version of <em>Tha Cheat Code<\/em> <em>Reloaded<\/em> the following year.<\/p>\n<p>Lay Lay said: \u201cI\u2019m so excited to be joining the Nickelodeon family! I grew up watching Nick and this opportunity is seriously a dream come true. I have the best fans in the world, and I can\u2019t wait to take them on this journey with me.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nickelodeon has signed an overall deal with Alaya \u201cThat Girl Lay Lay\u201d High, a 13-year-old social media star and hip-hop artist.<\/p>\n","protected":false},"author":1033,"featured_media":18722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[96],"class_list":["post-18721","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nickelodeon","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nickelodeon Signs Lay Lay to Overall Deal - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-to-overall-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nickelodeon Signs Lay Lay to Overall Deal - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Nickelodeon has signed an overall deal with Alaya \u201cThat Girl Lay Lay\u201d High, a 13-year-old social media star and hip-hop artist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-to-overall-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-17T14:04:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-17T16:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Lay-Lay-Nickelodeon-620.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-to-overall-deal\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-to-overall-deal\/\",\"name\":\"Nickelodeon Signs Lay Lay to Overall Deal - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2020-06-17T14:04:48+00:00\",\"dateModified\":\"2020-06-17T16:54:32+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-to-overall-deal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-to-overall-deal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nickelodeon-signs-lay-lay-to-overall-deal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nickelodeon Signs Lay Lay to Overall Deal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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