{"id":18662,"date":"2020-06-05T10:11:41","date_gmt":"2020-06-05T14:11:41","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/"},"modified":"2020-06-05T11:30:18","modified_gmt":"2020-06-05T15:30:18","slug":"toylikeme-founder-creates-mixmups-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/","title":{"rendered":"#ToyLikeMe Founder Creates MixMups Series"},"content":{"rendered":"<p>Rebecca Atkinson, the founder of the viral #ToyLikeMe campaign, has created the new preschool stop-frame animated series <em>MixMups<\/em>.<\/p>\n<p>Celebrating friendship, fun and fancy dress, <em>MixMups<\/em> sees Pockets, Giggle and Spin transported from their home through a magic box dress-up portal to embark on costume-filled, problem-solving adventures that address the day-to-day life experiences of children living with and without a disability. Raydar Media and Mackinnon &amp; Saunders are teaming up to produce the series, which is being developed with support from the BFI\u2019s Young Audience Content Fund.<\/p>\n<p>Atkinson said: \u201cIn <em>MixMups<\/em> I wanted to create an innovative show and brand, bursting with fun, magic and play, which would bring disability representation into the mainstream in a way which has never been done before.\u201d<\/p>\n<p>Raydar Media\u2019s Alison Rayson added: \u201cDebbie Macdonald who is also co-writer on <em>MixMups<\/em> brought Raydar into the team and I feel very blessed that she did. Having a son with Down Syndrome, I know firsthand that MixMups is the opposite of a &#8216;tick box&#8217; series. It is a character-driven, funny show that everyone will be able to enjoy. We wanted to show that all children play differently and that this is something to embrace\u2014<em>MixMups<\/em> encapsulates the joy of individuality and demonstrates that \u201cthere is always another way to play.\u201d<\/p>\n<p>Peter Saunders, Mackinnon &amp; Saunders co-founder, added: \u201cWe fell in love with <em>MixMups<\/em> the moment we saw it and are delighted to be able to use our considerable experience in producing preschool programming to bring the show to life. <em>MixMups<\/em> is first and foremost a fun-filled entertaining show about these three lovable, highly authentic and highly individual kids through who audiences around the world can experience all the comedy ups and downs of preschoolers at play but in this wonderful, magical world that Rebecca has created. It truly is a show for everyone.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebecca Atkinson, the founder of the viral #ToyLikeMe campaign, has created the new preschool stop-frame animated series MixMups.<\/p>\n","protected":false},"author":1033,"featured_media":18663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5500,5501],"class_list":["post-18662","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mixmups","tag-rebecca-atkinson","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#ToyLikeMe Founder Creates MixMups Series - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#ToyLikeMe Founder Creates MixMups Series - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Rebecca Atkinson, the founder of the viral #ToyLikeMe campaign, has created the new preschool stop-frame animated series MixMups.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-05T14:11:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-05T15:30:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/The-MixMups-620.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/\",\"name\":\"#ToyLikeMe Founder Creates MixMups Series - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2020-06-05T14:11:41+00:00\",\"dateModified\":\"2020-06-05T15:30:18+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/toylikeme-founder-creates-mixmups-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#ToyLikeMe Founder Creates MixMups Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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