{"id":18655,"date":"2020-06-05T09:00:07","date_gmt":"2020-06-05T13:00:07","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2020-06-08T10:10:38","modified_gmt":"2020-06-08T14:10:38","slug":"staying-true-to-market-needs","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/staying-true-to-market-needs\/","title":{"rendered":"Staying True to Market Needs"},"content":{"rendered":"

Jonathan Abraham, VP of sales and business development at Guru Studio, on the demand for shows like <\/em>True and the Rainbow Kingdom, which has a timely message of promoting mindfulness and positivity.<\/em><\/p>\n

With many dubbing studios still closed as a result of the pandemic, Guru Studio has seen a need from broadcasters for high-quality programming with local-language dubs. \u201cShows that were originally scheduled to premiere have been delayed, so broadcasters have had to get creative to satisfy their content pipeline,\u201d says Jonathan Abraham, VP of sales and business development at Guru Studio. \u201cCompanies like Guru with high-quality, widely distributed shows that are ready to go in local languages are really benefiting.\u201d<\/p>\n

Abraham adds that the company has seen \u201cincredible demand\u201d from cable and free-to-air broadcasters for its preschool hit True and the Rainbow Kingdom<\/em>, \u201cespecially with its timely message of promoting mindfulness and positivity. Thankfully, we have 19 international dubs available, which gives us the ability to deliver quickly.<\/p>\n

\u201cStreaming platforms that have also been affected by the pandemic are looking for new content, and we have several original shows in consideration with them,\u201d he continues.<\/p>\n

\"***Image***\"<\/a>Despite the challenges of the marketplace, the Guru teams have exceeded productivity expectations, according to Abraham. \u201cIt seems everyone in animation is counting their blessings right now, but that\u2019s not to say it\u2019s been easy to adjust. Initially, the challenge was ensuring our 400-plus staff got set up quickly at home, but as we started to close the gap on our productivity losses, we realized the next challenge would be to keep people creatively in sync.\u201d<\/p>\n

He adds, \u201cEverything we’ve been doing is not only to keep productivity levels high, but to ensure our artists have the best working experience possible. This includes not only making investments into our infrastructure but inventing new ways to communicate between our creative teams. As a nimble studio, we\u2019re able to move swiftly, adapt to our partners\u2019 needs and deliver quickly.\u201d<\/p>\n

Guru\u2019s newest preschool series, Pikwik Pack<\/em>, is gearing up for its premiere next year on Disney Junior, so a lot of the company\u2019s focus is on working with its global partners to align launch strategies. \u201cThe interest from all over the world has been incredible, and we\u2019re putting a fantastic lineup of partners together, which will give the show a really strong base of support,\u201d Abraham says.<\/p>\n

He adds that with several international markets unsure whether they\u2019ll be taking place, the company is finding new and creative ways to get its content in front of buyers.<\/p>\n

\u201cOur long-term focus will be setting up the studio to adapt to the \u2018new normal,\u2019\u201d Abraham says. \u201cBut thanks to everyone’s incredible passion and hard work at Guru, we\u2019re certain we’ll be able to continue to create and deliver great content.\u201d<\/p>\n

Even in the absence of physical markets taking place, he is driven by optimism in how business has continued to progress. \u201cLuckily, we have really strong relationships with our partners, and we\u2019re getting on calls with them a lot more,\u201d says Abraham. \u201cWe\u2019re taking the majority of these calls over Zoom and other similar video-conference services, which makes us almost feel as though we\u2019re all in the same room. There\u2019s a sense of togetherness that I\u2019m really seeing within our industry, and I hope we can maintain that going forward.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Jonathan Abraham, VP of sales and business development at Guru Studio, on the demand for shows like True and the Rainbow Kingdom, which has a timely message of promoting mindfulness and positivity.<\/p>\n","protected":false},"author":350,"featured_media":18656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[1945,3417,2939],"class_list":["post-18655","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-guru-studio","tag-jonathan-abraham","tag-true-and-the-rainbow-kingdom","pmpro-has-access"],"yoast_head":"\nStaying True to Market Needs - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/staying-true-to-market-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Staying True to Market Needs - 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