Cloudco Entertainment has signed an agency deal with Bavaria Media and its licensing division, Bavaria Sonor Licensing, to manage the Care Bears brand across Germany, Austria and Switzerland.<\/p>\n
Bavaria Sonor Licensing will manage all Care Bears consumer products and licensing initiatives, including brand collaborations, across these German-speaking territories. It will support the classic Care Bears style, which debuted in 1982, as well as the new look, featured in the 2D animated series Care Bears: Unlock the Magic<\/em>, introduced in 2019.<\/p>\n Roubina Tchoboian, VP of international licensing at Cloudco Entertainment, said: \u201cBavaria Sonor Licensing is one of the leaders in the German-speaking licensing market, and together, we are confident that we will be able to expand the brand\u2019s presence and bring messages of positivity to Germany, Austria and Switzerland.\u201d<\/p>\n Ivica Maracic, licensing and sales director at Bavaria Sonor Licensing, said: \u201cCare Bears is a cult brand that fits perfectly into Bavaria Media\u2019s licensing portfolio and we are thrilled to be representing the brand. GAS is a market with significant growth opportunity for Care Bears and we look forward to working closely with the team at Cloudco.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Cloudco Entertainment has signed an agency deal with Bavaria Media and its licensing division, Bavaria Sonor Licensing, to manage the Care Bears brand across Germany, Austria and Switzerland.<\/p>\n","protected":false},"author":350,"featured_media":18624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[970,3936],"class_list":["post-18623","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-care-bears","tag-cloudco-entertainment","pmpro-has-access"],"yoast_head":"\n