{"id":18589,"date":"2020-05-21T10:01:57","date_gmt":"2020-05-21T14:01:57","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-cplg-rep-sanrio-catalog-iberia-germany\/"},"modified":"2020-05-21T11:03:14","modified_gmt":"2020-05-21T15:03:14","slug":"wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany\/","title":{"rendered":"WildBrain CPLG to Rep Sanrio Catalog in Iberia &amp; Germany"},"content":{"rendered":"<p>WildBrain CPLG has been appointed the licensing agent for Sanrio\u2019s portfolio of character brands across Iberia and Germany.<\/p>\n<p>Per the deal, WildBrain CPLG will represent Hello Kitty, My Melody, Aggretsuko, Gudetama and Little Twin Stars in the markets. In Iberia, it will take the brands into new categories, with a focus on fashion accessories, homewares and collaborations with local brands. For Germany, the licensing agency will handle all categories including apparel to bolster the ranges currently available at retailers such as C&amp;A, Zalando, Otto, Ernsting\u2019s family, Lidl and myToys.<\/p>\n<p>Maarten Weck, executive VP and managing director at WildBrain CPLG, said: \u201cAfter working with Sanrio to celebrate Hello Kitty\u2019s 35th anniversary in 2009, we\u2019re excited to be teaming up with them once again. Sanrio\u2019s diverse and charming portfolio of characters is known and loved across Europe, and we\u2019re looking forward to forging new licensing partnerships to bring them to life for fans across Iberia and Germany during Sanrio\u2019s landmark 60th-anniversary year and beyond.\u201d<\/p>\n<p>Silvia Figini, COO at Sanrio for EMEA, India and Oceania and Mr Men Worldwide, added: \u201cWe are happy to collaborate with a global agency such as WildBrain CPLG in two of our main markets. Their international expertise and our strong heritage will create a successful partnership, and we are confident that together we will boost our amazing portfolio of characters in all the product categories.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WildBrain CPLG has been appointed the licensing agent for Sanrio\u2019s portfolio of character brands across Iberia and Germany.<\/p>\n","protected":false},"author":1033,"featured_media":18590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[877,5169],"class_list":["post-18589","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-sanrio","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain CPLG to Rep Sanrio Catalog in Iberia &amp; Germany - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain CPLG to Rep Sanrio Catalog in Iberia &amp; Germany - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"WildBrain CPLG has been appointed the licensing agent for Sanrio\u2019s portfolio of character brands across Iberia and Germany.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-21T14:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-21T15:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/sanrio-60-0520.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany\/\",\"name\":\"WildBrain CPLG to Rep Sanrio Catalog in Iberia &amp; Germany - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2020-05-21T14:01:57+00:00\",\"dateModified\":\"2020-05-21T15:03:14+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-to-rep-sanrio-catalog-in-iberia-germany\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain CPLG to Rep Sanrio Catalog in Iberia &amp; Germany\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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