{"id":18559,"date":"2020-05-15T09:00:28","date_gmt":"2020-05-15T13:00:28","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2020-05-18T11:25:14","modified_gmt":"2020-05-18T15:25:14","slug":"acamars-bing-goes-from-strength-to-strength","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/acamars-bing-goes-from-strength-to-strength\/","title":{"rendered":"Acamar\u2019s Bing Goes from Strength to Strength"},"content":{"rendered":"

Eroulla Constantine, director of sales and distribution at Acamar Films, talks to <\/em>TV Kids about the beloved property <\/em>Bing and the launch of the company’s \u201cStaying at Home Together\u201d initiative.<\/em><\/p>\n

Early last month, Acamar Films made moves to support preschoolers and grown-ups who are at home amid the global health crisis with the launch of the \u201cStaying at Home Together\u201d initiative across its social media channels and websites in key \"***Image***\"territories such as the U.K., Italy, Poland, Spain and the Netherlands\u2014with new games and activities featuring the beloved property Bing<\/em>.<\/p>\n

\u201cWe want to help families keep their young children engaged and entertained, and it\u2019s been a real success, both with our audience and our partners,\u201d says Constantine. \u201cOur in-house production and creative teams have been able to work quickly to develop and provide our partners with new branded video content and digital assets to use on their own platforms and channels. Broadcasters, retailers and experiential partners in particular have been delighted and grateful for the quick-turnaround support, which enables them to keep close to their own customers.\u201d<\/p>\n

Bing <\/em>has been a flagship for Acamar, winning awards and winning over fans all around the world. \u201cAt Acamar Films, we invest considerable time and resources into carefully crafting each and every episode of Bing<\/em>\u2014always with our audience at the front of our minds,\u201d says Constantine. \u201cOur stories are meaningful, timeless, authentic and globally relatable; we specially evaluated and developed locations and characters that would be identifiable to children everywhere and we see evidence on a daily basis that preschool children around the world are responding to Bing<\/em> with deep levels of emotion and engagement. We often receive messages from parents writing in to tell us that Bing<\/em> has helped their child to potty train, overcome their fears or navigate a crucial period in their development. To our audience, Bing is their friend, sharing the highs and lows of preschool life together. Combined with world-class animation, and a multiplatform distribution strategy, the series is proving to be a hit across the globe.\u201d<\/p>\n

Constantine says that above all, the market is looking for quality content, and great animation for preschoolers is in high demand. \u201cIf a show can address the audience\u2019s needs while moving and delighting them, it fulfils the two most important criteria for broadcasters right out of the gate,\u201d she adds. These efforts have been met with a number of industry accolades, with Bing<\/em> having won an International Emmy for best preschool program, a Writers\u2019 Guild of Great Britain Award for best writing in a children\u2019s program and a BAFTA nomination for best children\u2019s program.<\/p>\n

\u201cWe\u2019ve also noticed that broadcasters are placing increasing importance on their digital catch-up and free VOD platforms,\u201d Constantine says. \u201cClearly, children are consuming huge amounts of content digitally, at their convenience, and broadcasters need to be able to reach their audience across as many platforms as possible. This shift in content consumption is something we\u2019re keenly aware of and is the motivation behind our own multiplatform approach to content distribution. We want to make sure that Bing<\/em> can be enjoyed anytime and anywhere\u2014supporting preschoolers and their grown-ups wherever they may be.\u201d<\/p>\n

Bing<\/em> is a 360-degree brand in many markets, with multiple consumer touchpoints ranging from in-flight and theatrical entertainment to digital and physical products to partnerships, live events and location-based attractions. The property\u2019s EMEA and Australia master toy partner, Golden Bear, launched a new Bing <\/em>toy line in fall\/winter 2019 across a number of key markets. \u201cThe range was an instant and resounding hit with preschoolers, selling out for Christmas,\u201d Constantine adds.<\/p>\n

\u201cThis year, Bing was the only licensed character to be selected as a title for World Book Day in the U.K.,\u201d she continues. \u201cIt was a huge success for master publisher HarperCollins, with Bing<\/em> reaching number three in the overall book charts.\u201d<\/p>\n

The brand has also been featured at theme parks across key European markets. Bing at the Cinema<\/em>, a special theatrical presentation that combines favorite episodes with exclusive interactive content, was followed up with the Bing\u2019s Christmas<\/em> event last winter. \u201cWe\u2019re in the process of rolling out both around the world,\u201d Constantine says.<\/p>\n

There are a number of Bing<\/em> experiences offered digitally via the Bing: Watch, Play, Learn App\u2014which is available in the U.K. and soon to launch elsewhere\u2014social channels and a network of international YouTube channels. \u201cWe\u2019re seeing huge growth in our digital audience and look forward to building on this further,\u201d says Constantine.<\/p>\n

Bing<\/em> was just named Property of the Year at the Bologna Licensing Awards and was recently nominated for Best Brand (Animated Entertainment\/Character) at the Licensing International Excellence Awards, with winners set to be revealed in August.<\/p>\n

\u201cThere is much more to come for the remainder of this year and beyond to 2021 and 2022,\u201d Constantine says. \u201cIt\u2019s a very exciting time for Bing<\/em>!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Eroulla Constantine, director of sales and distribution at Acamar Films, on the beloved property Bing and the launch of the company’s \u201cStaying at Home Together\u201d initiative.<\/p>\n","protected":false},"author":350,"featured_media":18560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[744,745,5463],"class_list":["post-18559","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-acamar-films","tag-bing","tag-eroulla-constantine","pmpro-has-access"],"yoast_head":"\nAcamar\u2019s Bing Goes from Strength to Strength - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/acamars-bing-goes-from-strength-to-strength\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acamar\u2019s Bing Goes from Strength to Strength - 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