{"id":18488,"date":"2020-05-01T09:00:26","date_gmt":"2020-05-01T13:00:26","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2020-05-04T10:32:58","modified_gmt":"2020-05-04T14:32:58","slug":"kidoodle-tvs-brenda-bisner-on-safe-streaming-amid-covid-19","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/kidoodle-tvs-brenda-bisner-on-safe-streaming-amid-covid-19\/","title":{"rendered":"Kidoodle.TV\u2019s Brenda Bisner on Safe Streaming Amid COVID-19"},"content":{"rendered":"<p><em>Brenda Bisner, chief content officer at Kidoodle.TV, talks to <\/em>TV Kids<em> about what the safe streaming platform has in store\u2014from new titles to educational initiatives\u2014for kids and their parents as they\u2019re finding themselves spending more time at home amid the global health crisis.<\/em><\/p>\n<p>The family-focused platform Kidoodle.TV, owned by A Parent Media Co., counts thousands of episodes in its catalog licensed from kids\u2019 content producers from across the globe. Diverse family-friendly shows are available within the service\u2019s privacy-controlled setting that lets kids independently navigate and discover new titles. Weeks into an international <img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2020-04-30-kidoodle-tv-brand-image-01.jpg\" alt=\"***Image***\" width=\"314\" height=\"176\" \/>stay-at-home lockdown due to the coronavirus pandemic, Kidoodle.TV is seeing over an 80 percent increase in daily active users.<\/p>\n<p>\u201cOur mission right now is strongly focused on gathering all of the fantastic PSAs that creators and brand owners are putting out to educate kids on the new world order of washing your hands,\u201d says Bisner. \u201cIn addition to that, we are actively bringing on as many movement, music, wellness brands as possible, to really engage kids before, during and after their homeschooling. We also still have a large focus on big brands, YouTube creators and gamers.\u201d<\/p>\n<p>Kidoodle.TV recently launched a PSA featuring characters from the <em>Miss Persona<\/em>show, which launched on the platform last month. The special episode, entitled \u201cTeddy Bear Kindergarten is Canceled!,\u201d follows Miss Persona and Brandon Bear as they learn about ways to be helpful at home after teddy bear kindergarten is canceled. The company also rolled out Helpful Heads, a weekly e-resource sent to parents that features a roundup of educational services, entertainment options and physical and emotional health resources.<\/p>\n<p>The initiatives complement Kidoodle.TV\u2019s position as a global platform that puts safety for its young users\u2014and their concerned caregivers\u2014first.<\/p>\n<p>\u201cWhat we know about our customers is that they are increasingly aware of the need for safety when it comes to their kids streaming while they are working from home and tending to the multiple household duties,\u201d says Bisner. \u201cEvery day we hear from parents thanking us for being that safe streaming channel they have been looking for.\u201d<\/p>\n<p>Bisner adds, \u201cUnlike many other apps and channels, parents can feel safe providing their children with access to Kidoodle.TV knowing that each episode has been vetted. Additional content and value-added announcements are planned over the next several weeks.\u201d<\/p>\n<p>From the beginning of March to the first full week of shutdowns, Kidoodle.TV saw a 75 percent uptick in usage as well as a 95 percent increase in weekly active users. \u201cSeveral activities are underway to meet demand while providing maximum value to parents who are able to access Kidoodle.TV without a fee through its AVOD service,\u201d says Bisner.<\/p>\n<p>Kidoodle.TV inked new acquisition deals last month for more than 500 episodes, boosting its content offering to more than 21,000 episodes. Among the content added to the platform is a range of series from CBC\/Radio-Canada Distribution, including <em>Alphabet Stories<\/em> and<em> Me &amp; My Monster. A number of<\/em> titles from Aardman\u2014such as <em>Shaun the Sheep Mossy Bottom Shorts<\/em>, <em>Shaun the Sheep Championsheeps<\/em>, <em>Learning Time with Timmy<\/em>, <em>Wallace &amp; Gromit<\/em>, <em>Morph<\/em> and <em>Munki &amp; Trunk<\/em>\u2014have also joined the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The chief content officer talks about what the safe streaming platform has in store\u2014from new titles to educational initiatives\u2014for kids and their parents as they\u2019re finding themselves spending more time at home amid the global health crisis.<\/p>\n","protected":false},"author":1033,"featured_media":18489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[4595,142],"class_list":["post-18488","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-brenda-bisner","tag-kidoodle-tv","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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