{"id":18399,"date":"2020-04-16T10:13:00","date_gmt":"2020-04-16T14:13:00","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/genius-brands-builds-llama-llama-retail-program\/"},"modified":"2020-04-16T10:58:55","modified_gmt":"2020-04-16T14:58:55","slug":"genius-brands-builds-out-llama-llama-retail-program","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/genius-brands-builds-out-llama-llama-retail-program\/","title":{"rendered":"Genius Brands Builds Out Llama Llama Retail Program"},"content":{"rendered":"<p>Genius Brands International is expanding the retail program for its popular preschool brand\u00a0<em>Llama Llama<\/em> with the appointment of new licensing partners to introduce consumer products this year.<\/p>\n<p>Three new licensees have come on board for the\u00a0<em>Llama Llama<\/em>\u00a0retail program:\u00a0Core Home,\u00a0for a range of hydration and feeding products;\u00a0Everyday Kids,\u00a0for children&#8217;s bedding and home d\u00e9cor; and\u00a0SPIRIT!,\u00a0for a\u00a0book and plush set that will be\u00a0exclusively\u00a0available at\u00a0retailer\u00a0Five Below\u2019s stores\u00a0as well as\u00a0online.<\/p>\n<p><em>Llama Llama <\/em>is based on the best-selling book franchise by Anna Dewdney. Seasons one and two of the Netflix original series,\u00a0which feature Jennifer Garner\u00a0in the lead role as Mama Llama,\u00a0are available worldwide in 20 different languages.<\/p>\n<p>\u201cConsumer-products licensing is a crucial component to the success of our business model,\u201d said Genius Brands\u2019 chairman and CEO, Andy Heyward. \u201cLloyd continues to do an amazing job bringing in more and more licensees across our brands, and we will feel the results as products are now rolling out to retail. All of us at Genius Brands are fortunate to be a part of such a uniquely special brand as <em>Llama Llama<\/em> and to work with the extraordinary creative vision of Anna Dewdney\u2019s husband, Reed Duncan, and our multi-Emmy Award-winning producing partner, Jane Startz.\u201d<\/p>\n<p>Lloyd Mintz, senior VP of Genius Brands, said, \u201c<em>Llama Llama<\/em>\u00a0is not just a publishing success but a hit on Netflix, and we\u2019ve experienced strong demand from licensees and retailers to provide new opportunities for them to engage with the brand. With strong sales now appearing across multiple products already at retail, we could not be more pleased with the growth of\u00a0<em>Llama Llama<\/em>\u00a0as we gear up with many more initiatives and consumer products coming to both stores and online throughout next year.\u201d<\/p>\n<p>\u201cCore Home is proud to be partnering with Genius Brands to create a dynamic collection of\u00a0<em>Llama Llama<\/em>\u00a0branded drinkware, food storage and lunch-to-go using the fun and playful characters of the series,\u201d stated Alan Bram, president of Core Home.<\/p>\n<p>\u201cWe pride ourselves on delivering fun, colorful, quality products for everyday kids, and we are thrilled to collaborate with Genius Brands to create a new line of bedding for the classic and beloved brand <em>Llama Llama<\/em>,\u201d commented Vik Patel, VP of Everyday Kids.<\/p>\n<p>\u201cWith\u00a0<em>Llama Llama<\/em>\u2019s\u00a0roots in publishing and growing appeal to families, we are excited to add this brand to our line of exclusive affordable mini-book and plush box sets, which include other A-list and evergreen\u00a0brands,\u201d added Mike Nordin, senior VP of client service at SPIRIT!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International is expanding the retail program for its popular preschool brand Llama Llama with the appointment of new licensing partners to introduce consumer products this year.<\/p>\n","protected":false},"author":350,"featured_media":18400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1394],"class_list":["post-18399","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-llama-llama","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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