{"id":18189,"date":"2020-03-04T09:40:57","date_gmt":"2020-03-04T14:40:57","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/dr-seuss-enterprises-launches-first-augment-reality-experience\/"},"modified":"2020-03-04T11:04:29","modified_gmt":"2020-03-04T16:04:29","slug":"dr-seuss-enterprises-launches-first-augment-reality-experience","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/dr-seuss-enterprises-launches-first-augment-reality-experience\/","title":{"rendered":"Dr. Seuss Enterprises Launches First Augmented Reality Experience"},"content":{"rendered":"<p>Dr. Seuss Enterprises has unveiled its first-ever augmented reality experience for a Dr. Seuss title, Dr. Seuss\u2019s ABC\u2014An Amazing AR Alphabet! App.<\/p>\n<p>Produced by Sugar Creative in partnership with Dr. Seuss Enterprises, the app is based on the best-selling book <em>Dr. Seuss\u2019s ABC<\/em>. The first part in a series of digital educational experiences, it enables kids to interact and learn the alphabet along with Seussian characters. The app is now available on the Apple App Store and Google Play for phones and tablets.<\/p>\n<p>Dr. Seuss\u2019s ABC\u2014An Amazing AR Alphabet! App was created with support from Unity\u2019s MARS extension, which powers the augmented reality technology within the app. Not only does the app let kids play with animated characters such as Aunt Annie\u2019s Alligator, David Donald Doo, Fiffer-Feffer-Feff, Little Lola Lopp, Vera Violet Vinn, Young Yolanda Yorganson, Zizzer-Zazzer-Zuzz, it also allows them to create their own AR story world.<\/p>\n<p>Dr. Seuss Enterprises President Susan Brandt said: \u201cDr. Seuss\u2019s ABC\u2014An Amazing AR Alphabet! App is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love. We are thrilled to launch the app just in time to commemorate the annual Dr. Seuss\u2019s Birthday holiday.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Seuss Enterprises has unveiled its first-ever augmented reality experience for a Dr. Seuss title, Dr. Seuss\u2019s ABC\u2014An Amazing AR Alphabet! App.<\/p>\n","protected":false},"author":1033,"featured_media":18190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5042],"class_list":["post-18189","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dr-seuss-enterprises","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr. Seuss Enterprises Launches First Augmented Reality Experience - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/dr-seuss-enterprises-launches-first-augment-reality-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Seuss Enterprises Launches First Augmented Reality Experience - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Dr. Seuss Enterprises has unveiled its first-ever augmented reality experience for a Dr. Seuss title, Dr. Seuss\u2019s ABC\u2014An Amazing AR Alphabet! 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