{"id":18145,"date":"2020-02-24T09:47:35","date_gmt":"2020-02-24T14:47:35","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/eone-expands-pj-masks-licensing-u-s-canada\/"},"modified":"2020-02-24T09:50:41","modified_gmt":"2020-02-24T14:50:41","slug":"eone-expands-pj-masks-licensing-in-u-s-canada","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/eone-expands-pj-masks-licensing-in-u-s-canada\/","title":{"rendered":"eOne Expands PJ Masks Licensing in U.S. &amp; Canada"},"content":{"rendered":"<p>Entertainment One (eOne) is continuing to expand <em>PJ Masks<\/em>\u2019 presence in the U.S. and Canada with new partners and more than two dozen renewals across a broad range of consumer products categories.<\/p>\n<p><em>PJ Masks<\/em>, which delivers its fourth season of episodes to Disney Junior audiences in North America this spring, will be featured in an array of offerings from all-new partners like Procter &amp; Gamble, as well as additional new products from a multitude of existing partners, such as VTech, Disguise and master publisher Simon &amp; Schuster. Just Play, master toy partner for the brand, will continue to roll out new lines in 2020 as well.<\/p>\n<p>Among the newest <em>PJ Masks<\/em> offerings for 2020 are Procter &amp; Gamble\u2019s Pampers Easy Ups training underwear; Just Play&#8217;s <em>PJ Masks<\/em> 2-in-1 Mobile HQ, the <em>PJ Masks<\/em> Air Jet and Romeo\u2019s Flying Factory; new offerings from master publishing partner Simon &amp; Schuster; VTech\/Leapfrog\u2019s LeapStart and electronic learning aids, including the <em>PJ Masks<\/em> flashlight; and Halloween costumes from Disguise.<\/p>\n<p><em>PJ Masks<\/em> has more than 90 licensees in the U.S. and 50 in Canada, covering a broad range of product categories. To date, the property has tallied over 13 million apps downloaded in North America and garnered more than 1.5 billion press impressions since its launch.<\/p>\n<p>\u201cWe\u2019re thrilled to be working with these fantastic licensees to deliver a variety of exciting new products that will enhance children\u2019s imaginations at playtime\u2014and that continue to build on the already strong consumer affection for <em>PJ Masks<\/em>,\u201d said Joan Grasso, eOne\u2019s senior VP of licensing for North America for family and brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) is continuing to expand PJ Masks\u2019 presence in the U.S. and Canada with new partners and more than two dozen renewals across a broad range of consumer products categories.<\/p>\n","protected":false},"author":1049,"featured_media":18147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5311,255,210,296,3048,1414,5312],"class_list":["post-18145","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-disguise","tag-entertainment-one","tag-just-play","tag-pj-masks","tag-procter-gamble","tag-simon-schuster","tag-vtech","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eOne Expands PJ Masks Licensing in U.S. &amp; 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