{"id":18015,"date":"2020-02-05T09:26:04","date_gmt":"2020-02-05T14:26:04","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/caroline-tyre-talks-expansion-genius-brands-network\/"},"modified":"2020-02-05T12:20:20","modified_gmt":"2020-02-05T17:20:20","slug":"caroline-tyre-talks-expansion-of-genius-brands-network","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/caroline-tyre-talks-expansion-of-genius-brands-network\/","title":{"rendered":"Caroline Tyre Talks Expansion of Genius Brands Network"},"content":{"rendered":"<p>Caroline Tyre, Genius Brands International\u2019s senior VP of international distribution and head of the Genius Brands Network, talks to <em>TV Kids\u00a0<\/em>about the expansion of the network of channels and looking for fresh content, as well as highlight brands from the company\u2019s slate.<\/p>\n<p>When Tyre, a veteran of the kids\u2019 content sales and acquisitions business, joined Genius Brands International last June, a key part of her remit\u2014in addition to overseeing content distribution\u2014was to lead the continued expansion of the Genius Brands Network. A destination devoted to delivering \u201ccontent with a purpose,\u201d the Genius Brands Network, which is available in over 100 million homes in the U.S. and more than 220 million mobile devices, garnering some 3 million monthly impressions, is positioned to offer preschoolers, toddlers, kids and the whole family programming that can be enjoyed together. The Network is comprised of the Kid Genius Cartoon Channel, which targets 6- to 12-year-olds, and Baby Genius TV, which is for toddlers and preschoolers 0 to 5.<\/p>\n<p>\u201cRight now, our focus for the channels is the acquisition of tons of new kid-safe, parent-approved content that the whole family can watch,\u201d Tyre comments of the programming plans for the Genius Brands Network.\u201cWe want to have programming for preschoolers, kids, tweens and content that parents can co-view with their kids and enjoy.\u201d<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"6129496792001\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>The Genius Brands Network is currently available across a plethora of platforms, including Amazon, Comcast, DISH, Sling TV, Apple TV, Roku, Cox, Tubi and Xumo, and continues to grow, particularly in the AVOD market.<\/p>\n<p><strong><em>\u00a0<\/em><\/strong>In fact, \u201cAVOD expansion is top of mind,\u201d says Tyre. \u201cBecause there are so many SVOD platforms launching and eating up parents\u2019 dollars, we think that this is a great free alternative. Also, because there&#8217;s so much happening right now with unsafe content targeted at kids, we want to give parents the opportunity to feel that they have access to curated programming that\u2019s safe for their kids.&#8221;<\/p>\n<p>For parents wanting an ad-free experience for their young ones, there\u2019s an SVOD option as well.<\/p>\n<p>&#8220;Alternatively, we\u2019re on a number of cable providers, where you don\u2019t need an app,\u201d Tyre adds. \u201cThis is a different offering from the other competitors in this space. It gives parents the opportunity to find it a bit easier.\u201d This means no app downloads or install times necessary either.<\/p>\n<p>\u201cWe\u2019re going to be adding 10 to 15 more platforms,\u201d says Tyre as she looks at the year ahead. \u201cSome of the platforms that we\u2019re working with, like Tubi for example, are expanding internationally to territories such as Australia, the U.K., Canada and Mexico. We\u2019ve seen an uptick in AVOD revenue, so we\u2019re planning to increase our international expansion as we are able to.\u201d<\/p>\n<p>Tyre also has her eye on ramping up content for the channels. \u201cWe are looking for a mass amount of content within different types of genres in the kids\u2019 space, but also some marquee content that offers kids classic and evergreen brands that they\u2019ll know and that are trusted by parents.\u201d<\/p>\n<p>Heading to Kidscreen Summit next week, the company is scouting for all types of content to bolster the channels&#8217; slates. &#8220;We\u2019re targeting everybody! We are looking at some traditional kids\u2019 producers\u2019 content, and we\u2019re also looking at YouTube content that would be great for kids. We\u2019re open to anything that\u2019s fun, entertaining and value-driven. We\u2019re not too worried about length, because we have such an opportunity with VOD to be able to schedule it as we\u2019d like. We can create shorter bite-sized content.\u201d Movies are another category of keen interest, as they provide an opportunity for on-demand family viewing.<\/p>\n<p>Alongside growing the Genius Brands Network, Tyre is continuing to drive the global sales of Genius Brands International series. <em>Rainbow Rangers\u00a0<\/em>is in its second season on Nickelodeon\u2019s Nick Jr. in the U.S. and on Nick Latin America, as well as numerous territories in Europe and Asia. \u201cWe\u2019re rolling out the second season to all of the channels that have picked up season one,\u201d she adds. \u201cWe\u2019re closing those deals, and we are also [targeting] some bigger partnerships in key broadcast territories.\u201d<\/p>\n<p>The second season of <em>Llama Llama<\/em>, starring Jennifer Garner, launched on Netflix in November, and season one is becoming available this month for linear broadcast for a second window. \u201c<em>Llama Llama\u00a0<\/em>is available in 22 languages so we\u2019re taking that out now to secure homes on free TV,\u201d says Tyre. \u201cThat will give us an opportunity too in terms of rolling out consumer products.\u201d<\/p>\n<p>There\u2019s a new character in <em>Llama Llama <\/em>that\u2019s being applauded for taking a leap forward in disability representation. Audrey, new to the neighborhood, is limb different. She has a shortened arm and a prosthetic leg, but none of that slows her down. \u201cWe\u2019ve had a great response from grandparents, parents and kids who are happy to see someone on-screen that\u2019s like them,\u201d says Tyre. \u201cWe\u2019re really proud. It\u2019s such a beautiful, evergreen series.\u201d<\/p>\n<p>Genius Brands International\u2019s <em>Stan Lee\u2019s Superhero Kindergarten<\/em>, which comes from the mind of the late Stan Lee and stars the voice talent of Arnold Schwarzenegger, made a big splash at MIPJunior and MIPCOM, announcing China\u2019s Alibaba Group as its co-production partner. Tyre and the team are currently working to put the pieces together for the U.S. broadcast plans. \u201cIt\u2019s important for us to have a digital strategy as well as a more traditional model,\u201d she explains. \u201cWe&#8217;re having those conversations now and looking at key international players. We&#8217;ve had a lot of initial interest, and are working hard to ensure we have the right partners in place to roll it out in the best way possible for the series.\u201d<\/p>\n<p>Looking at the rest of 2020, the company is exploring opportunities for new business development.\u201cWe\u2019re always open to looking at third party content from a distribution perspective, as well as consumer products,\u201d says Tyre. \u201cWe\u2019re also looking at other models, such as podcasts or unique platforms to extend our brands. We want to be everywhere that kids are, with our own brands as well as the whole network.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caroline Tyre, Genius Brands International\u2019s senior VP of international distribution and head of the Genius Brands Network, talks to World Screen Newsflash\u00a0about the expansion of the network of channels and looking for fresh content, as well as highlight brands from the company\u2019s slate.<\/p>\n","protected":false},"author":350,"featured_media":18026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4687,1503,3857],"class_list":["post-18015","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-caroline-tyre","tag-genius-brands-international","tag-genius-brands-network","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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