{"id":17985,"date":"2020-01-31T09:21:31","date_gmt":"2020-01-31T14:21:31","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-emea\/"},"modified":"2020-01-31T11:42:45","modified_gmt":"2020-01-31T16:42:45","slug":"hasbro-appoints-toy-licensee-for-emea","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/","title":{"rendered":"Hasbro Appoints Toy Licensee for EMEA"},"content":{"rendered":"<p>Hasbro has signed a multiyear agreement that grants Maxx Group the licensing rights to a number of its popular brands, including My Little Pony, Power Rangers and Transformers.<\/p>\n<p>Maxx, through its toy brand YuMe Toys, will act as Hasbro\u2019s plush toy sourcing partner, providing bespoke solutions that cover the design, development, manufacturing and distribution of lines to retail partners across the EMEA region. Maxx will also assist in filling white space opportunities for feature toys, advent calendars, collectibles, stationery items and other licensed products.<\/p>\n<p>\u201cHasbro has a variety of intellectual properties that are loved on an international scale, and we look forward to putting premium products across numerous top brands in the hands of children and fans across Europe, the Middle East and Africa,\u201d said Michael Kwan, CEO of Maxx Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro has signed a multiyear agreement that grants Maxx Group the licensing rights to a number of its popular brands, including My Little Pony, Power Rangers and Transformers.<\/p>\n","protected":false},"author":350,"featured_media":17986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166],"class_list":["post-17985","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hasbro","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hasbro Appoints Toy Licensee for EMEA - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasbro Appoints Toy Licensee for EMEA - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Hasbro has signed a multiyear agreement that grants Maxx Group the licensing rights to a number of its popular brands, including My Little Pony, Power Rangers and Transformers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-31T14:21:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-31T16:42:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Hasbro-MyLittlePony-MaxxGroup-120.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/\",\"name\":\"Hasbro Appoints Toy Licensee for EMEA - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2020-01-31T14:21:31+00:00\",\"dateModified\":\"2020-01-31T16:42:45+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hasbro Appoints Toy Licensee for EMEA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\",\"name\":\"Kristin Brzoznowski\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/kbrzoznowskiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hasbro Appoints Toy Licensee for EMEA - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/","og_locale":"en_US","og_type":"article","og_title":"Hasbro Appoints Toy Licensee for EMEA - TVKIDS","og_description":"Hasbro has signed a multiyear agreement that grants Maxx Group the licensing rights to a number of its popular brands, including My Little Pony, Power Rangers and Transformers.","og_url":"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/","og_site_name":"TVKIDS","article_published_time":"2020-01-31T14:21:31+00:00","article_modified_time":"2020-01-31T16:42:45+00:00","og_image":[{"width":600,"height":319,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Hasbro-MyLittlePony-MaxxGroup-120.jpg","type":"image\/jpeg"}],"author":"Kristin Brzoznowski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristin Brzoznowski","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/","url":"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/","name":"Hasbro Appoints Toy Licensee for EMEA - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2020-01-31T14:21:31+00:00","dateModified":"2020-01-31T16:42:45+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/hasbro-appoints-toy-licensee-for-emea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Hasbro Appoints Toy Licensee for EMEA"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be","name":"Kristin Brzoznowski","url":"https:\/\/worldscreen.com\/tvkids\/author\/kbrzoznowskiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/17985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=17985"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/17985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/17986"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=17985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=17985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=17985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}