Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics and expanded the company\u2019s rights to include the Netherlands, Belgium and Luxembourg.<\/p>\n
Under the agreement, WildBrain CPLG will represent Hasbro\u2019s merchandise, publishing, promotions and short-term location-based entertainment businesses across both Benelux and the Nordic regions. The deal took effect on January 1.<\/p>\n
\u201cBenelux is a region with tremendous potential to develop consumer products,\u201d said Marianne James, VP of Hasbro consumer products in EMEA. \u201cWe are thrilled to expand WildBrain CPLG\u2019s relationship beyond the Nordics and take some of Hasbro\u2019s most powerful and beloved brands such as Nerf, Monopoly, Play-Doh and My Little Pony to the next level, unlocking new licensing opportunities with local licensees and retail partners.\u201d<\/p>\n
Maarten Weck, executive VP and managing director of WildBrain CPLG, added: \u201cWe are delighted to extend our relationship with Hasbro. Benelux is a market with significant growth opportunity for Hasbro\u2019s diverse portfolio of brands, and we are already working closely with the Hasbro team to build a comprehensive consumer products program in the region.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics and expanded the company\u2019s rights to include the Netherlands, Belgium and Luxembourg.<\/p>\n","protected":false},"author":1049,"featured_media":17409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166,5169],"class_list":["post-17968","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hasbro","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"\n