{"id":17850,"date":"2020-01-10T09:33:57","date_gmt":"2020-01-10T14:33:57","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/"},"modified":"2020-01-10T09:33:57","modified_gmt":"2020-01-10T14:33:57","slug":"bbc-studios-posh-paws-renew-partnership","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/","title":{"rendered":"BBC Studios & Posh Paws Renew Partnership"},"content":{"rendered":"

BBC Studios and Posh Paws International have renewed their current partnership to continue to develop and distribute plush products under the BBC Earth license.<\/p>\n

The deal, brokered by WildBrain CPLG, will be effective in the U.K., EMEA, Australia and New Zealand beginning this month. Posh Paws will be adding a new range of soft baby animals to the collection, including a giraffe, penguin, seal pup, lion cub, baby leopard and baby monkey. All will be available for spring 2020.<\/p>\n

An eco-conscious new collection, the range will include 100-percent recycled post-consumer waste filling made from plastic bottles to demonstrate a commitment to the environment, along with packaging made from 100-percent recycled FSC-certified craft paper and soy-based inks.\u00a0Each plush comes with a \u201cLove Me for Life\u201d swing-tag and statement highlighting that each toy is not a throwaway purchase and encourages consumers to \u201clove them for life or pass on to someone else who will care for them just as much.\u201d<\/p>\n

\u201cThe development team at Posh Paws International is aware of how important environmental issues are,\u201d said Lauren Shipman, group marketing director. \u201cThe addition of this new BBC Earth product range is just a first step on our journey to make more sustainable and environmentally friendly soft toys.\u201d<\/p>\n

Julie Kekwick, senior licensing manager at BBC Studios, added: \u201cWe are pleased to continue our partnership with Posh Paws and are looking forward to rolling out further toys inspired by the BBC Earth brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

BBC Studios and Posh Paws International have renewed their current partnership to continue to develop and distribute plush products under the BBC Earth license.<\/p>\n","protected":false},"author":1049,"featured_media":17851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5167,3671,5168,5169],"class_list":["post-17850","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-earth","tag-bbc-studios","tag-posh-paws","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"\nBBC Studios & Posh Paws Renew Partnership - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Studios & Posh Paws Renew Partnership - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"BBC Studios and Posh Paws International have renewed their current partnership to continue to develop and distribute plush products under the BBC Earth license.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-10T14:33:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/BBC-Earth-Posh-Paws-toys-120.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/\",\"name\":\"BBC Studios & Posh Paws Renew Partnership - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2020-01-10T14:33:57+00:00\",\"dateModified\":\"2020-01-10T14:33:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-posh-paws-renew-partnership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BBC Studios & Posh Paws Renew Partnership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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