{"id":17827,"date":"2020-01-06T09:59:26","date_gmt":"2020-01-06T14:59:26","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/silvergate-brings-new-octonauts-attraction-china\/"},"modified":"2020-01-06T09:59:26","modified_gmt":"2020-01-06T14:59:26","slug":"silvergate-brings-new-octonauts-attraction-to-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/silvergate-brings-new-octonauts-attraction-to-china\/","title":{"rendered":"Silvergate Brings New Octonauts Attraction to China"},"content":{"rendered":"<p>Silvergate Media has partnered with Merlin Entertainments to bring its hit preschool property <em>Octonauts<\/em> to Changfeng Ocean World in Shanghai, part of the SEA LIFE global aquarium chain.<\/p>\n<p>Launching in June 2020, the new themed experience will be the biggest <em>Octonauts<\/em> attraction worldwide. The attraction will offer guests the opportunity to play and explore in a fully submersed Octopod within Changfeng Ocean World\u2019s huge new \u201cStingray Bay\u201d experience.<\/p>\n<p>Visitors to the new attraction will join their favorite characters, including Captain Barnacles, Kwazii and Peso and embark on an exciting <em>Octonauts<\/em> mission, learning all about the world\u2019s oceans and the incredible creatures that live within them. There will also be a dedicated gift shop on-site offering retail opportunities to the brand\u2019s many licensing partners.<\/p>\n<p>The attraction will be promoted with a media campaign, and a press launch is scheduled for this month that will give media a first look at the new site prior to its official opening in the summer. This latest deal further cements Silvergate\u2019s existing relationship with Merlin and builds upon the momentum of previous SEA LIFE partnerships in the U.K., Europe, Australia and the U.S., with additional new activations due to be announced in 2020.<\/p>\n<p>Currently, Silvergate is readying the launch of the fifth season of <em>Octonauts<\/em>, which will bow this year.<\/p>\n<p>\u201cOur partnership with Merlin Entertainments underlines our ongoing commitment to dive deeper into innovative and immersive events that bolster our brands,\u201d said Ron Allen, executive VP of commercial at Silvergate Media. \u201cThis new interactive adventure with Changfeng Ocean World will give fans an unforgettable <em>Octonauts<\/em> experience that truly reflects the show\u2019s core values of education, exploration and entertainment\u2014it\u2019s a perfect brand synergy. We look forward to sharing the attraction with fans in China this summer.\u201d<\/p>\n<p>\u201cFun and discovery are at the core of what we do at Merlin and that is why <em>Octonauts<\/em> is an ideal fit for us,\u201d said Anthony Newman, SEA LIFE\u2019s global brand marketing director at Merlin Entertainments. \u201cThe new attraction will bring <em>Octonauts<\/em> to life in a way that has never been done before and we are very confident it will drive growth in visitor numbers when it launches at Changfeng Ocean World.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Silvergate Media has partnered with Merlin Entertainments to bring its hit preschool property Octonauts to Changfeng Ocean World in Shanghai, part of the SEA LIFE global aquarium chain.<\/p>\n","protected":false},"author":1049,"featured_media":17828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[752,613,753,614],"class_list":["post-17827","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-merlin-entertainments","tag-octonauts","tag-sea-life","tag-silvergate-media","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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