{"id":17779,"date":"2019-12-16T10:06:14","date_gmt":"2019-12-16T15:06:14","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/hasbro-taps-wildbrain-licensing-nordics\/"},"modified":"2019-12-16T10:06:14","modified_gmt":"2019-12-16T15:06:14","slug":"hasbro-taps-wildbrain-for-licensing-in-nordics","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/hasbro-taps-wildbrain-for-licensing-in-nordics\/","title":{"rendered":"Hasbro Taps WildBrain for Licensing in Nordics"},"content":{"rendered":"<p>Hasbro has appointed WildBrain to represent its merchandise, publishing, promotions and short-term location-based entertainment businesses across the Nordic region.<\/p>\n<p>WildBrain will be Hasbro\u2019s new sub-representative in Denmark, Sweden, Norway, Iceland, Finland, the Faroe Islands and Greenland. The new agreement takes effect on January 1, 2020.<\/p>\n<p>\u201cAs Hasbro plans ahead to its bright future in the Nordic region and developing consumer products for some of the world\u2019s most powerful and beloved brands such as My Little Pony, NERF, Monopoly and Play-Doh, we are thrilled to bring WildBrain on board,\u201d said Marianne James, VP of Hasbro Consumer Products in EMEA. \u201cWe strongly believe that WildBrain has the experience, scale and ambition to work with Hasbro, along with its local licensees and retail partners to bring our Consumer Products business to the next level.\u201d<\/p>\n<p>Maarten Weck, executive VP and managing director of WildBrain added: \u201cWe are extremely happy to enter into a relationship with Hasbro. As a leading and dynamic company with a raft of exciting and diverse properties, we feel there is a wealth of opportunity to further extend Hasbro\u2019s brands in consumer products.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro has appointed WildBrain to represent its merchandise, publishing, promotions and short-term location-based entertainment businesses across the Nordic region.<\/p>\n","protected":false},"author":1049,"featured_media":17780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166,1156],"class_list":["post-17779","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hasbro","tag-wildbrain","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hasbro Taps WildBrain for Licensing in Nordics - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/hasbro-taps-wildbrain-for-licensing-in-nordics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasbro Taps WildBrain for Licensing in Nordics - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Hasbro has appointed WildBrain to represent its merchandise, publishing, promotions and short-term location-based entertainment businesses across the Nordic region.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/hasbro-taps-wildbrain-for-licensing-in-nordics\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T15:06:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Hasbro-logo-1018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-taps-wildbrain-for-licensing-in-nordics\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-taps-wildbrain-for-licensing-in-nordics\/\",\"name\":\"Hasbro Taps WildBrain for Licensing in Nordics - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-12-16T15:06:14+00:00\",\"dateModified\":\"2019-12-16T15:06:14+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-taps-wildbrain-for-licensing-in-nordics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/hasbro-taps-wildbrain-for-licensing-in-nordics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-taps-wildbrain-for-licensing-in-nordics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hasbro Taps WildBrain for Licensing in Nordics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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