{"id":17765,"date":"2019-12-13T09:00:13","date_gmt":"2019-12-13T14:00:13","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2019-12-16T09:17:45","modified_gmt":"2019-12-16T14:17:45","slug":"wildbrains-josh-scherba","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrains-josh-scherba\/","title":{"rendered":"WildBrain\u2019s Josh Scherba"},"content":{"rendered":"<p><em>Josh Scherba, president of WildBrain, talks to <\/em>TV Kids<em>&#8216;\u00a0Mansha Daswani about the company\u2019s rebrand and the new priorities set out under CEO Eric Ellenbogen, including putting creativity first and investing more than ever in talent and creator deals.<\/em><\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"6115389553001\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>Just a few months ago, DHX Media announced its rebrand to WildBrain, and this came shortly after appointing a new in Ellenbogen. WildBrain boasts a library of more than 13,000 half-hours of filmed entertainment and counts among its brands Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget and Degrassi. Not only are the company\u2019s shows seen in more than 150 countries on over 500 broadcasters and streaming platforms, its WildBrain Spark AVOD business has more than 109 million subscribers on YouTube. Further,\u00a0WildBrain\u2019s licensing and merchandising arm licenses consumer products and location-based entertainment around the world for its own properties in addition to those of its clients and content partners.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company president talks about WildBrain&#8217;s rebrand and the new priorities set out under CEO Eric Ellenbogen, including putting creativity first and investing more than ever in talent and creator deals.<\/p>\n","protected":false},"author":290,"featured_media":17766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[323,1156],"class_list":["post-17765","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-josh-scherba","tag-wildbrain","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain\u2019s Josh Scherba - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrains-josh-scherba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain\u2019s Josh Scherba - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The company president talks about WildBrain&#039;s rebrand and the new priorities set out under CEO Eric Ellenbogen, including putting creativity first and investing more than ever in talent and creator deals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrains-josh-scherba\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-13T14:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-16T14:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/2019-12-12-Josh-Scherba.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrains-josh-scherba\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrains-josh-scherba\/\",\"name\":\"WildBrain\u2019s Josh Scherba - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-12-13T14:00:13+00:00\",\"dateModified\":\"2019-12-16T14:17:45+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrains-josh-scherba\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrains-josh-scherba\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrains-josh-scherba\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain\u2019s Josh Scherba\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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