{"id":17733,"date":"2019-12-06T09:00:59","date_gmt":"2019-12-06T14:00:59","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2019-12-09T10:49:50","modified_gmt":"2019-12-09T15:49:50","slug":"41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation\/","title":{"rendered":"41 Entertainment Taps Rich IP for Reinvigorated YA Animation"},"content":{"rendered":"

41 Entertainment Founder and Managing Director Allen Bohbot foresees that the kids\u2019 content industry is approaching the \u201cnext frontier of animation.\u201d<\/em><\/p>\n

Bohbot, who has been creating and producing animation since launching Adventures of Sonic the Hedgehog<\/em> and The Mask <\/em>in the early \u201990s, \u201cbelieves that we are on the cusp of an animation expansion to reach the kids that the industry has lost,\u201d according to Kiersten Halstead, the company\u2019s VP of creative services, development and acquisitions. These kids that the industry is losing? They\u2019re the 8-to-12-year-olds that had long comprised the core of the original 6- to 12-year-old target.<\/p>\n

\u201cIt is not about creating animation that is \u2018high-quality CG\u2019 or adapted animation based on successful action-oriented theatrical films,\u201d says Halstead. \u201cIt is about creating engaging stories that this audience cares about.\u201d And that means horror, the paranormal and science fiction, with the kind of writing that targets 18- to 34-year-olds but that appeals to those in the 12-to-17-year-old bracket, according to Halstead. “We believe that 41 Entertainment is the \"***Image***\"first animation company to announce this new strategy, but we expect many competitors to strive to expand into what is potentially the ‘next frontier of animation,'” she says.<\/p>\n

41 Entertainment\u2019s new strategy was born out of realizing that there is room for innovation in the young adult animation space, that Japanese animation is getting a second life on streaming platforms, as well as an awareness of the popularity of young adult book series, and notably, the enduring enthusiasm of fans of the original 1999 Roswell Conspiracies<\/em> project. With all of these factors adding up to what looked to be a new trend, 41 Entertainment went forth \u201cto create a new market for animation that is YA animation that is not raunchy comedy or anime, but rather fully scripted, entertaining content for young adults from 12 to 34, depending on the project.\u201d<\/p>\n

Paranormal title Supernatural Prison<\/em>, an adaptation of the successful book series from Jaymin Eve that includes Supernatural Prison <\/em>and Supernatural Academy<\/em>, is set in space and more female-driven. \u201cWe acquired the animation rights from Jaymin Eve to adapt the project for television,\u201d explains Halstead. And then, of course, there is Roswell Conspiracies<\/em>, which is in the science-fiction genre and loosely adapted from the 1990s kids project. \u201cWe created Roswell Conspiracies<\/em> internally and completely anew,\u201d says Halstead. \u201cOur 2019 Roswell Conspiracies<\/em> was developed from scratch with a new story and designs to appeal to a much older and sophisticated audience, targeting males 12 to 24.\u201d<\/p>\n

Animating the aforementioned IP may not have been an intuitive move for every company, but 41 Entertainment found the material to be better served by the medium in which it has long excelled. \u201cThe old rule of animation is that one should never create in animation what can best be done in live-action,\u201d says Halstead. \u201cIn the case of Supernatural Prison<\/em> and Roswell Conspiracies<\/em>, we can world build and develop characters in a way that taps into animation magic that is prohibitive in live-action.\u201d<\/p>\n

In addition to the creative flexibility that animation allows in adapting the material, 41 Entertainment took the liberty of producing longer episodes than are typically found in animated projects. The company was of the understanding that when aiming for an older target, series require more room for character development. \u201cShort formats are not ideal for titles with an older target as there is not enough time to properly develop the characters and tell a serialized story,\u201d says Halstead. \u201cThus, for older kids and young adults, we need the longer episode length.\u201d<\/p>\n

41 Entertainment has set itself apart in the animated space for the past decade by focusing on developing and producing iconic brands like Pac-Man, Skylanders, King Kong and Tarzan. \u201cEven our Super Monsters brand was based on kids of famous monsters like Dracula and Frankenstein,\u201d Halstead points out, adding, \u201cWe understand the importance of leaning into well-known IPs to set our titles apart from an already very competitive landscape. We believe that focusing on nostalgic characters, ideas and themes will give us an edge.\u201d<\/p>\n

This approach is alive and well when it comes to 41 Entertainment\u2019s new young adult projects Supernatural Prison <\/em>and Roswell Conspiracies<\/em>. As Halstead notes, \u201cWe are utilizing that strategy as we are scaling up to older kids and young adults by focusing on two timeless genres\u2014paranormal and science fiction.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A look at how 41 Entertainment is approaching the \u201cnext frontier of animation\u201d in serving older kids and young adults. <\/p>\n","protected":false},"author":1033,"featured_media":17734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[137],"class_list":["post-17733","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-41-entertainment","pmpro-has-access"],"yoast_head":"\n41 Entertainment Taps Rich IP for Reinvigorated YA Animation - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"41 Entertainment Taps Rich IP for Reinvigorated YA Animation - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"A look at how 41 Entertainment is approaching the \u201cnext frontier of animation\u201d in serving older kids and young adults.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T14:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-09T15:49:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/2019-12-05-Roswell-Conspiracies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation\/\",\"name\":\"41 Entertainment Taps Rich IP for Reinvigorated YA Animation - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-12-06T14:00:59+00:00\",\"dateModified\":\"2019-12-09T15:49:50+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/41-entertainment-taps-rich-ip-for-reinvigorated-ya-animation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"41 Entertainment Taps Rich IP for Reinvigorated YA Animation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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