{"id":17729,"date":"2019-12-05T09:42:16","date_gmt":"2019-12-05T14:42:16","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/eones-pj-masks-heads-sea-life-aquariums\/"},"modified":"2019-12-05T09:42:16","modified_gmt":"2019-12-05T14:42:16","slug":"eones-pj-masks-heads-to-sea-life-aquariums","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/eones-pj-masks-heads-to-sea-life-aquariums\/","title":{"rendered":"eOne&#8217;s PJ Masks Heads to SEA LIFE Aquariums"},"content":{"rendered":"<p>Entertainment One (eOne) has inked a multi-territory partnership with Merlin Entertainments to bring an interactive <em>PJ Masks<\/em> experience to SEA LIFE venues internationally.<\/p>\n<p>Merlin will host the new <em>PJ Masks<\/em>\u00a0nautical-themed trail across its network of 12 SEA LIFE venues in the U.K., with more to come in France, Spain, Germany, Portugal, Turkey, Belgium, the Netherlands, Finland, Australia\/New Zealand and the U.S. Set to launch in February 2020, the trail will emphasize the appeal of discovery and adventure for young children.<\/p>\n<p>Featuring artwork from the underwater canals from the show, the trail will include a branded photo wall, costume character appearances and is scheduled to travel between centers throughout the calendar year. A broad range of <em>PJ Masks<\/em> products will also be available to purchase in the SEA LIFE gift shops.<\/p>\n<p>eOne\u2019s Rebecca Harvey, executive VP of global brand and marketing for eOne Family &amp; Brands, said \u201cOur latest partnership with Merlin Entertainments underlines our ongoing focus on live events and their ability to create unique touchpoints for our brands. This exciting, interactive adventure will give fans around the world an unforgettable experience that will deepen their connection with <em>PJ Masks<\/em> and its heroic characters.\u201d<\/p>\n<p>Matthew Williams, senior brand director for Midway at Merlin Entertainments, added: \u201cThis is an amazing fit: fun and discovery are at the core of what we do at Merlin Entertainments and that is why <em>PJ Masks<\/em> is a perfect partner for us. The new trail will bring <em>PJ Masks<\/em> to life in a way that has never been done before. We are looking forward to bringing that magic to SEA LIFE.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) has inked a multi-territory partnership with Merlin Entertainments to bring an interactive PJ Masks experience to SEA LIFE venues internationally.<\/p>\n","protected":false},"author":1049,"featured_media":17730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255,752,296,753],"class_list":["post-17729","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","tag-merlin-entertainments","tag-pj-masks","tag-sea-life","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eOne&#039;s PJ Masks Heads to SEA LIFE Aquariums - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/eones-pj-masks-heads-to-sea-life-aquariums\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eOne&#039;s PJ Masks Heads to SEA LIFE Aquariums - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Entertainment One (eOne) has inked a multi-territory partnership with Merlin Entertainments to bring an interactive PJ Masks experience to SEA LIFE venues internationally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/eones-pj-masks-heads-to-sea-life-aquariums\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-05T14:42:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/PJ-Masks-SEA-LIFE-eOne-1219.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eones-pj-masks-heads-to-sea-life-aquariums\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/eones-pj-masks-heads-to-sea-life-aquariums\/\",\"name\":\"eOne's PJ Masks Heads to SEA LIFE Aquariums - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-12-05T14:42:16+00:00\",\"dateModified\":\"2019-12-05T14:42:16+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eones-pj-masks-heads-to-sea-life-aquariums\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/eones-pj-masks-heads-to-sea-life-aquariums\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eones-pj-masks-heads-to-sea-life-aquariums\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eOne&#8217;s PJ Masks Heads to SEA LIFE Aquariums\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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