{"id":17475,"date":"2019-10-16T03:23:34","date_gmt":"2019-10-16T07:23:34","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/vimn-aligns-youku-little-luban\/"},"modified":"2019-10-16T11:03:31","modified_gmt":"2019-10-16T15:03:31","slug":"vimn-aligns-with-youku-for-little-luban","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/vimn-aligns-with-youku-for-little-luban\/","title":{"rendered":"VIMN Aligns with Youku for Little Luban"},"content":{"rendered":"<p>Viacom International Media Networks (VIMN) is partnering with the Alibaba Group streaming platform Youku for the animated series <em>Little Luban<\/em>.<\/p>\n<p><em>Little Luban<\/em> will feature the global values of friendship and teamwork while incorporating specific elements of Chinese culture and philosophy into both the storyline and the visuals. The original production is targeted at a younger kids\u2019 audience, but is also intended to be enjoyed as family viewing.<\/p>\n<p>Per the Memorandum of Understanding for a multiyear content development and distribution partnership signed by the two companies, Youku and VIMN will further cooperate to develop and license a range of consumer products to support <em>Little Luban<\/em>.<\/p>\n<p>Nina Hahn, VIMN\u2019s senior VP of international production and development for Nickelodeon, said: \u201cWe are so excited to partner with Youku and welcome <em>Little Luban<\/em> to the Nickelodeon family. It\u2019s a natural brand fit and we are looking forward to developing the project into something that kids around the world will watch with love.\u201d<\/p>\n<p>Pierre Cheung, senior VP and general manager for Greater China for VIMN, said: \u201cWe have a big pool of animation talent here in China and we\u2019re continuously exploring opportunities to collaborate with local partners. We\u2019re delighted to partner with Youku and now add <em>Little Luban<\/em> to our slate of projects. We\u2019re very confident the characters and concepts will have strong appeal to Youku\u2019s viewers and we look forward to introducing <em>Little Luban<\/em> to Nickelodeon viewers in other markets.\u201d<\/p>\n<p>Aaron Liao, general manager of Youku Kids, said: \u201cWe are excited to join forces with Viacom to create an original and uplifting story inspired by Chinese tradition and culture. We look forward to not just bringing the series to Chinese viewers, but also sharing these characters with children and families across the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom International Media Networks (VIMN) is partnering with the Alibaba Group streaming platform Youku for the animated series Little Luban.<\/p>\n","protected":false},"author":1033,"featured_media":17476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1237,5006,406,1785],"class_list":["post-17475","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alibaba-group","tag-little-luban","tag-viacom-international-media-networks","tag-youku","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIMN Aligns with Youku for Little Luban - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/vimn-aligns-with-youku-for-little-luban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIMN Aligns with Youku for Little Luban - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Viacom International Media Networks (VIMN) is partnering with the Alibaba Group streaming platform Youku for the animated series Little Luban.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/vimn-aligns-with-youku-for-little-luban\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-16T07:23:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-16T15:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/vimn-logo-1019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/vimn-aligns-with-youku-for-little-luban\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/vimn-aligns-with-youku-for-little-luban\/\",\"name\":\"VIMN Aligns with Youku for Little Luban - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-10-16T07:23:34+00:00\",\"dateModified\":\"2019-10-16T15:03:31+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/vimn-aligns-with-youku-for-little-luban\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/vimn-aligns-with-youku-for-little-luban\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/vimn-aligns-with-youku-for-little-luban\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VIMN Aligns with Youku for Little Luban\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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