{"id":17150,"date":"2019-10-01T10:33:36","date_gmt":"2019-10-01T14:33:36","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-season-12-fireman-sam\/"},"modified":"2019-10-01T12:48:15","modified_gmt":"2019-10-01T16:48:15","slug":"wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam\/","title":{"rendered":"WildBrain &amp; Mattel TV Pact for Season 12 of Fireman Sam"},"content":{"rendered":"<p>WildBrain and Mattel TV are bringing brand-new <em>Fireman Sam<\/em> episodes to global audiences with a green light for season 12 of the hit preschool series.<\/p>\n<p>Set to be delivered beginning summer 2020, the new season features 13 11-minute episodes and an hour-long special titled \u201cThe Rise of Norman-Man.\u201d Season 12 will see <em>Fireman Sam<\/em> return for more heroic animated adventures in the accident-prone Welsh town of Pontypandy.<\/p>\n<p>In addition, WildBrain has secured a raft of new linear broadcast and streaming platform deals across seasons 10, 11 and 12 of the series. Netflix has picked up seasons 10 and 11 for CEE, the U.K. and Ireland, Benelux, Italy and France. Season 11 has also been picked up by Turner (MENA), Amazon Prime Video (Germany and the U.K.), Disney Channel (India), Showmax (Africa), NRK (Norway), RTS (Switzerland) and Roku (the U.S.). Season 12 has been acquired by ABC (Australia), Hop! (Israel) and RTL (the Netherlands).<\/p>\n<p>\u201c<em>Fireman Sam<\/em> continues to generate strong global ratings and delight young viewers with its action-packed adventures and heroic characters,\u201d said Josh Scherba, president of WildBrain. \u201cWe\u2019re looking forward to working with Mattel TV on fresh new episodes and an exciting extended special as we further propel <em>Fireman Sam<\/em>\u2019s success across international markets.\u201d<\/p>\n<p>Frederic Soulie, senior VP of content distribution at Mattel, said: \u201c<em>Fireman Sam<\/em> is a wholesome and entertaining IP that resonates incredibly well with audiences around the world, particularly in Europe where it remains a perennial favorite TV show with high brand awareness. We are delighted to be announcing this new season and special that demonstrates both Mattel\u2019s and WildBrain\u2019s commitment to the longevity of the show and continuous expansion of the brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WildBrain and Mattel TV are bringing brand-new Fireman Sam episodes to global audiences with a green light for season 12 of the hit preschool series.<\/p>\n","protected":false},"author":1049,"featured_media":17151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1040,4920,1156],"class_list":["post-17150","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-fireman-sam","tag-mattel-tv","tag-wildbrain","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain &amp; Mattel TV Pact for Season 12 of Fireman Sam - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain &amp; Mattel TV Pact for Season 12 of Fireman Sam - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"WildBrain and Mattel TV are bringing brand-new Fireman Sam episodes to global audiences with a green light for season 12 of the hit preschool series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T14:33:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T16:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Fireman-Sam-Set-or-Action-DHX-1018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam\/\",\"name\":\"WildBrain &amp; Mattel TV Pact for Season 12 of Fireman Sam - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-10-01T14:33:36+00:00\",\"dateModified\":\"2019-10-01T16:48:15+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-mattel-tv-pact-for-season-12-of-fireman-sam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain &amp; Mattel TV Pact for Season 12 of Fireman Sam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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