{"id":17121,"date":"2019-09-30T10:01:32","date_gmt":"2019-09-30T14:01:32","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/eones-preschool-portfolio-delivers-across-u-k\/"},"modified":"2019-09-30T13:56:06","modified_gmt":"2019-09-30T17:56:06","slug":"eones-preschool-portfolio-delivers-across-the-u-k","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/eones-preschool-portfolio-delivers-across-the-u-k\/","title":{"rendered":"eOne’s Preschool Portfolio Delivers Across the U.K."},"content":{"rendered":"

Entertainment One\u2019s (eOne) portfolio of preschool IP, including Peppa Pig<\/em>, PJ Masks<\/em> and Ben & Holly\u2019s Little Kingdom<\/em>, continues to gain momentum across the U.K.<\/p>\n

eOne unveiled a range of new partnerships and marketing activity that will put these properties into the spotlight at Brand Licensing Europe, where it will also present opportunities for its newest preschool show, Ricky Zoom<\/em>, which is heading on to U.K. screens from October 5 on Nick Jr.<\/p>\n

eOne will once again team with charity partner Save the Children for Christmas Jumper Day 2019, supported with a Peppa Pig<\/em> Christmas charity single, “Bing Bong Christmas,” and an exclusive four-pack of family figures in Christmas jumpers sold exclusively at The Entertainer with a percentage of sales donated to the charity. “Bing Bong Christmas” will also feature on the CD release of Peppa Pig<\/em>\u2019s first album, available from October 25. Penguin has also created a bespoke title, Peppa\u2019s Christmas Jumper Day<\/em>, also with a percentage going to Save the Children.<\/p>\n

For PJ Masks<\/em>\u00a0in the U.K., a new deal with Rossi will mark the brand\u2019s entrance into the frozen food aisle. A new PJ Masks<\/em> Halloween single will be hitting the digital space just in time for Halloween, and a brand-new coding app, Hero Academy, will be launching. The brand will make its way into key family and retail locations between now and December, making over 60 costume character appearances in an extensive tour across the U.K. ahead of the key seasonal retail period.<\/p>\n

For Ben & Holly\u2019s Little Kingdom<\/em>, BBF joins the U.K. licensing program with a new celebration cake launching in 2020.<\/p>\n

Fierylight\u2019s all-new stage show production Peppa Pig Best Day Ever embarks on a U.K. tour this fall reaching 60 theaters from October 18, including a limited run at London\u2019s West End for Christmas. Due to popular demand, Fierylight will also add further dates for its popular classical concert format Peppa Pig My First Concert in 2020. The hit PJ Masks Live stage show and a brand-new touring production, Save the Day, will be heading to theaters in the U.K. from October 2020.<\/p>\n

Starting this fall, eOne will ramp up its in-store marketing activities to drive footfall at retail. The company has strengthened its partnership with luxury department store Selfridges by introducing a permanent space for Peppa Pig<\/em> following the successful shop in shop launched in January which exceeded all expectations. A PJ Masks<\/em> store takeover is also poised to welcome customers at 170 The Entertainer stores across the U.K.<\/p>\n

\u201cThe exciting list of new partners, retail activations and live stage show productions in the U.K. is a clear demonstration of how our preschool properties continue to attract partners that drive innovation and bring fans the best possible experiences both at home, on stage and at retail,\u201d said eOne\u2019s Katie Rollings, senior VP of U.K. licensing at eOne Family & Brands.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entertainment One\u2019s (eOne) portfolio of preschool IP, including Peppa Pig, PJ Masks and Ben & Holly\u2019s Little Kingdom, continues to gain momentum across the U.K.<\/p>\n","protected":false},"author":350,"featured_media":17122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[792,255,295,256,296],"class_list":["post-17121","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ben-hollys-little-kingdom","tag-entertainment-one","tag-eone","tag-peppa-pig","tag-pj-masks","pmpro-has-access"],"yoast_head":"\neOne's Preschool Portfolio Delivers Across the U.K. - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/eones-preschool-portfolio-delivers-across-the-u-k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eOne's Preschool Portfolio Delivers Across the U.K. - 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