{"id":17084,"date":"2019-09-26T08:30:39","date_gmt":"2019-09-26T12:30:39","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/"},"modified":"2019-09-26T08:30:39","modified_gmt":"2019-09-26T12:30:39","slug":"mattel-unveils-gender-inclusive-doll-line","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/","title":{"rendered":"Mattel Unveils Gender-Inclusive Doll Line"},"content":{"rendered":"<p>Mattel has launched the customizable and gender-inclusive doll line Creatable World, which invites kids to create their own characters.<\/p>\n<p>With several combinations all in one box, Creatable World offers extensive wardrobe options, accessories and wigs, giving kids the chance to style the doll with short or long hair, in a skirt or pants or both. The doll line, which is available at major retailers online, consists of six different doll kits that come in a variety of skin tones.<\/p>\n<p>Kim Culmone, senior VP of Mattel fashion doll design, said: \u201cToys are a reflection of culture, and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels. Through research, we heard that kids don\u2019t want their toys dictated by gender norms. This line allows all kids to express themselves freely, which is why it resonates so strongly with them. We\u2019re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has launched the customizable and gender-inclusive doll line Creatable World, which invites kids to create their own characters.<\/p>\n","protected":false},"author":1033,"featured_media":17085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271],"class_list":["post-17084","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Unveils Gender-Inclusive Doll Line - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Unveils Gender-Inclusive Doll Line - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has launched the customizable and gender-inclusive doll line Creatable World, which invites kids to create their own characters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-26T12:30:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/mattell-doll-line-919.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/\",\"name\":\"Mattel Unveils Gender-Inclusive Doll Line - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-09-26T12:30:39+00:00\",\"dateModified\":\"2019-09-26T12:30:39+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-unveils-gender-inclusive-doll-line\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Unveils Gender-Inclusive Doll Line\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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