{"id":17003,"date":"2019-09-11T09:48:17","date_gmt":"2019-09-11T13:48:17","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/true-rainbow-kingdom-racks-broadcast-deals\/"},"modified":"2019-09-11T09:48:17","modified_gmt":"2019-09-11T13:48:17","slug":"true-and-the-rainbow-kingdom-racks-up-broadcast-deals","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-racks-up-broadcast-deals\/","title":{"rendered":"True and the Rainbow Kingdom Racks Up Broadcast Deals"},"content":{"rendered":"

Guru Studio has signed multiple new broadcast deals for the first two seasons of the animated series True and the Rainbow Kingdom<\/em>, including with Discovery Frisbee in Italy.<\/p>\n

The lineup of other broadcast partners includes Globosat Gloob (Brazil), RTS (Switzerland), DR Ramasjang (Denmark), E-Junior (UAE), Star Channel (Greece), TVB (Hong Kong) and HOP (Israel). True and the Rainbow Kingdom<\/em> follows True, the show\u2019s bright and fearless heroine, and her cat friend Bartleby as they come to the rescue of Rainbow City\u2019s whimsical citizens.<\/p>\n

New True and the Rainbow Kingdom<\/em> content continues to roll out on Netflix throughout 2019 and 2020 including new episodes, seasonal specials, and a mix of comedic shorts, music videos and songs. The show\u2019s official YouTube channel is at 100,000 subscribers and 100 million views, and the Giphy page now boasts 1.5 billion shares.<\/p>\n

As part of the global rollout on linear television, Guru is building a full 360-degree marketing program in each territory. New consumer products for True and the Rainbow Kingdom<\/em> are launching this fall, including a line of plush from Aurora World. Halloween costumes, activity books and storybooks are also now available across North America.<\/p>\n

\u201cThe level of interest for True and the Rainbow Kingdom<\/em> has been incredible,\u201d said Jonathan Abraham, VP of sales and business development at Guru Studio. \u201cThe show\u2019s popularity continues to grow and we\u2019re excited to come to MIPCOM with a brand-new season (10×22 min.) available for broadcasters.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Guru Studio has signed multiple new broadcast deals for the first two seasons of the animated series True and the Rainbow Kingdom, including with Discovery Frisbee in Italy.<\/p>\n","protected":false},"author":1049,"featured_media":17004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4861,4862,4863,4864,1945,270,4865,4866,2939,2136],"class_list":["post-17003","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-discovery-frisbee","tag-dr-ramasjang","tag-e-junior","tag-globosat-gloob","tag-guru-studio","tag-hop","tag-rts","tag-star-channel","tag-true-and-the-rainbow-kingdom","tag-tvb","pmpro-has-access"],"yoast_head":"\nTrue and the Rainbow Kingdom Racks Up Broadcast Deals - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-racks-up-broadcast-deals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"True and the Rainbow Kingdom Racks Up Broadcast Deals - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Guru Studio has signed multiple new broadcast deals for the first two seasons of the animated series True and the Rainbow Kingdom, including with Discovery Frisbee in Italy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-racks-up-broadcast-deals\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T13:48:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/True-and-the-Rainbow-Kingdom-GURU-STUDIO-1118.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-racks-up-broadcast-deals\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-racks-up-broadcast-deals\/\",\"name\":\"True and the Rainbow Kingdom Racks Up Broadcast Deals - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-09-11T13:48:17+00:00\",\"dateModified\":\"2019-09-11T13:48:17+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-racks-up-broadcast-deals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-racks-up-broadcast-deals\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-racks-up-broadcast-deals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"True and the Rainbow Kingdom Racks Up Broadcast Deals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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