Nickelodeon has appointed Ashley Kaplan to the role of senior VP of digital studios, with Luke Wahl tapped for the position of VP of digital studios, reporting to Kaplan.<\/p>\n
In her new role, Kaplan will lead the company\u2019s YouTube strategy and oversee the creative and editorial voice for digital content creation, as well as the development and production of original short-form content exclusively for Nickelodeon\u2019s YouTube and social media platforms. Kaplan will be based out of Nickelodeon\u2019s Burbank, California headquarters.<\/p>\n
Kaplan previously served as the senior VP of creative and production at Fullscreen Media, where she oversaw ongoing production and development of premium content. Prior to that, she was VP of digital content and strategy for Magical Elves. In this role, she oversaw the development, production and content partnerships for all media adjacent to the company\u2019s television properties\u2014most notably the Emmy Award-winning series Last Chance Kitchen<\/em>. Before joining Magical Elves, Kaplan did a stint at Viacom\u2019s Logo channel, launching its digital content department and producing the first online original series.<\/p>\n As VP of digital studios, Wahl will work on the development and production of original short-form content exclusively for Nickelodeon\u2019s YouTube and social channels, with an emphasis on sports-themed content. He will also work closely with the linear development and current production teams to create content that can live seamlessly across the brand\u2019s linear and social platforms. He will also be based out of Burbank.<\/p>\n Prior to joining Nickelodeon, Wahl served as head of video at Gear Patrol, a print and digital men\u2019s lifestyle publication and content studio, where he brought the brand\u2019s video strategy to life through their Product Journalism content. Before Gear Patrol, he helped launch Sports Illustrated\u2019 s OTT service, and did stints as an executive producer for Katie Couric\u2019s programming at Yahoo! News, as well as at AwesomenessTV. He also served as showrunner and co-executive producer for Embassy Row\u2019s TakePart Live<\/em> on Pivot TV.<\/p>\n Nickelodeon President Brian Robbins said: \u201cEngagement on Nickelodeon\u2019s social channels has grown exponentially as a result of the amazing work we\u2019ve been doing with Kelly Day and Viacom Digital Studios, and no one is better suited to build upon this success than Ashley. Ashley and Luke both bring an innate strategic prowess in this space and an award-winning creative pedigree that will keep the momentum going, as we continue to develop content that allows our audience to shift seamlessly across our digital and linear platforms.\u201d<\/p>\n Kelly Day, president of Viacom Digital Studios, said: \u201cWith nearly 1.5 billion video views per month, Nickelodeon is the leader in safe and engaging kids programming for YouTube and other major social platforms. Ashley and Luke both bring an incredible depth of knowledge in creating compelling digital-native content for young audiences, which will further accelerate Nickelodeon\u2019s reach and engagement online. We\u2019re thrilled to welcome them to the Viacom Digital Studios team.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Nickelodeon has appointed Ashley Kaplan to the role of senior VP of digital studios, with Luke Wahl tapped for the position of VP of digital studios, reporting to Kaplan.<\/p>\n","protected":false},"author":1049,"featured_media":16938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4832,4833,96],"class_list":["post-16937","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ashley-kaplan","tag-luke-wahl","tag-nickelodeon","pmpro-has-access"],"yoast_head":"\n