{"id":16863,"date":"2019-08-09T09:50:12","date_gmt":"2019-08-09T13:50:12","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-manage-moomin-youtube\/"},"modified":"2019-08-09T09:50:12","modified_gmt":"2019-08-09T13:50:12","slug":"wildbrain-to-manage-moomin-youtube","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-moomin-youtube\/","title":{"rendered":"WildBrain to Manage Moomin YouTube"},"content":{"rendered":"

Gutsy Animations has tapped WildBrain to develop a global YouTube strategy for Moominvalley<\/em>, the brand-new animated adaptation of the classic Moomin<\/em> books.<\/p>\n

WildBrain will also manage the library of past Moomin<\/em> content on the video platform, including the previous series from the 1990s, behind-the-scenes material and other content created exclusively for YouTube by Moomin.com. To celebrate Moomin<\/em> creator Tove Jansson\u2019s 105th birthday, today, August 9, exclusive new Moominvalley<\/em> content is now live on the WildBrain network.<\/p>\n

Moominvalley<\/em> (13×22 mins.) follows Moomintroll, who goes on fantastical adventures with his group of friends and family. Through the story of Moomintroll\u2019s growth and encounters with his family and other creatures, the show aims to teach viewers about humanity, relationships and emotions\u2014and especially about love.<\/p>\n

Moominvalley<\/em> is produced by Gutsy Animations with a team that includes Gutsy\u2019s creative director and executive producer, Marika Makaroff; Oscar-winning director Steve Box; BAFTA-winning producer John Woolley; and the Emmy-winning writing duo of Mark Huckerby and Nick Ostler. Voice talents include Taron Egerton, Rosamund Pike, Matt Lucas, Jennifer Saunders, Kate Winslet and Matt Berry.<\/p>\n

\u201cThe Moomins are a wonderful family brand with a rich history and the team at Gutsy Animations have done an outstanding job with Moominvalley<\/em> to refresh the franchise while remaining faithful to Tove Jansson\u2019s vision,\u201d said Jon Gisby, managing director at WildBrain. \u201cWe are delighted that the Moomins have joined the WildBrain network and look forward to helping them find and delight a new generation of fans.\u201d<\/p>\n

Makaroff added: \u201cWe are really excited to be working with WildBrain to build the Moomin brand on a truly global scale. Our dedicated following of fans are keen to know more about the creative process behind our new adaptation of Tove\u2019s beautiful and deeply meaningful stories, and to also re-live memories of the past series.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Gutsy Animations has tapped WildBrain to develop a global YouTube strategy for Moominvalley, the brand-new animated adaptation of the classic Moomin books.\u00a0<\/p>\n","protected":false},"author":1049,"featured_media":16864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3203,3204,1156],"class_list":["post-16863","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-gutsy-animations","tag-moominvalley","tag-wildbrain","pmpro-has-access"],"yoast_head":"\nWildBrain to Manage Moomin YouTube - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-moomin-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain to Manage Moomin YouTube - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Gutsy Animations has tapped WildBrain to develop a global YouTube strategy for Moominvalley, the brand-new animated adaptation of the classic Moomin books.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-moomin-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-09T13:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Moominvalley-Gutsy-WildBrain-819.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-moomin-youtube\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-moomin-youtube\/\",\"name\":\"WildBrain to Manage Moomin YouTube - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-08-09T13:50:12+00:00\",\"dateModified\":\"2019-08-09T13:50:12+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-moomin-youtube\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-moomin-youtube\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-moomin-youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain to Manage Moomin YouTube\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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