{"id":16847,"date":"2019-08-07T02:04:43","date_gmt":"2019-08-07T06:04:43","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/viacom-acquire-garfield-nickelodeon-portfolio\/"},"modified":"2019-08-07T09:29:20","modified_gmt":"2019-08-07T13:29:20","slug":"viacom-to-acquire-garfield-for-nickelodeon-portfolio","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/viacom-to-acquire-garfield-for-nickelodeon-portfolio\/","title":{"rendered":"Viacom Lands Garfield IP for Nickelodeon Portfolio"},"content":{"rendered":"<p>Viacom has entered into a definitive agreement to acquire Paws, Inc., the entity holding global IP rights to <em>Garfield<\/em>, with plans to extend the brand across all platforms and for consumer products.<\/p>\n<p>Nickelodeon plans to develop a new <i>Garfield <\/i>animated series. Global merchandising rights to <i>Garfield<\/i> will be managed by Viacom Nickelodeon Consumer Products (VNCP), including the property\u2019s existing portfolio of licensees. <i>Garfield<\/i> creator Jim Davis will continue to produce the <i>Garfield<\/i> syndicated comic strip.<\/p>\n<p>The\u00a0Paws, Inc. acquisition also brings with it the <i>U.S. Acres<\/i> franchise. For both brands, Viacom lands corresponding rights related to content, consumer products and location-based experiences. The acquisition is expected to close in the coming weeks.<\/p>\n<p>Nickelodeon\u2019s president, Brian Robbins, said: \u201cThis acquisition marks another step in our evolution toward being kids\u2019 first stop for the best new content and characters, so we\u2019re incredibly happy to have <i>Garfield<\/i> join our growing roster of globally loved franchises and to introduce this cool cat to a new generation of fans.\u201d<\/p>\n<p><span lang=\"EN-US\">\u201cGreat content is core to the strength of our brands, and <i>Garfield<\/i> is a beloved character that continues to be part of the cultural zeitgeist with universal resonance across all ages,\u201d said Sarah Levy, COO of Viacom Media Networks. &#8220;The acquisition of Paws, Inc. provides another opportunity for Viacom to leverage our platforms to extend the global reach of iconic IP.\u201d<\/span><\/p>\n<p><span lang=\"EN-US\">Pam Kaufman, president of VNCP, added: \u201c<i>Garfield <\/i>is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties. With fans around the globe that span both kids and adults, we are excited to ignite <i>Garfield<\/i> into a multigenerational consumer products juggernaut and further deliver on VNCP\u2019s \u2018Every Age, Every Aisle\u2019 mission.\u201d<\/span><\/p>\n<p><span lang=\"EN-US\">Davis said: \u201cI\u2019ve always tried to make people laugh with humor that is classic and appealing to both kids and adults. I\u2019m delighted that<i> Garfield <\/i>is going to be placed in the capable hands of the folks at Nick. They know how to entertain and will be great stewards for the franchise. I am also excited to continue to do the thing that gets me out of bed every morning\u2026the comic strip!\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom has entered into a definitive agreement to acquire Paws, Inc., the entity holding global IP rights to Garfield, with plans to extend the brand across all platforms and for consumer products.<\/p>\n","protected":false},"author":350,"featured_media":16849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1287,96,2224],"class_list":["post-16847","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-garfield","tag-nickelodeon","tag-viacom","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viacom Lands Garfield IP for Nickelodeon Portfolio - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/viacom-to-acquire-garfield-for-nickelodeon-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viacom Lands Garfield IP for Nickelodeon Portfolio - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Viacom has entered into a definitive agreement to acquire Paws, Inc., the entity holding global IP rights to Garfield, with plans to extend the brand across all platforms and for consumer products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/viacom-to-acquire-garfield-for-nickelodeon-portfolio\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-07T06:04:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-07T13:29:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2019\/08\/Garfield-Nickelodeon-819.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/viacom-to-acquire-garfield-for-nickelodeon-portfolio\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/viacom-to-acquire-garfield-for-nickelodeon-portfolio\/\",\"name\":\"Viacom Lands Garfield IP for Nickelodeon Portfolio - 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