Super Heroic and Hasbro have signed a licensing agreement to bring Nerf-branded kids\u2019 apparel and footwear to market this month.<\/p>\n
The lines will be available at select Foot Locker and Kids Foot Locker stores, as well as online. The collections consist of an update to existing branded footwear, in addition to an apparel line set to feature gender-neutral tops, joggers and t-shirts.<\/p>\n
The TMBLR v2 will launch with two new colors, and the collection will also introduce a brand-new silhouette, the JMPR v2, in two colors, featuring a new alternative closure with elastic laces and a toggle system. The products will feature collaborative branding, plus individual pockets and compartments designed to hold Nerf products.<\/p>\n
\u201cOur collaboration with Super Heroic is driven by our common mission to promote active play,\u201d said Casey Collins, general manager and senior VP of entertainment and licensing at Hasbro. \u201cTogether we want to encourage kids to play hard, explore and get dirty. We\u2019re excited to launch this collection just in time for kids to head back to school.\u201d<\/p>\n
\u201cThe power of this collaboration rests solely in the alignment of our shared values and the importance of our collective missions,\u201d said Jason Mayden, CEO and co-founder of Super Heroic. \u201cAs a child of the \u201990s, Nerf represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential. We are honored and excited to partner with Nerf to launch a collection that reminds us all, that if we can play together, we can live together.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Super Heroic and Hasbro have signed a licensing agreement to bring Nerf-branded kids\u2019 apparel and footwear to market this month.<\/p>\n","protected":false},"author":1049,"featured_media":16838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166,4776,4777],"class_list":["post-16837","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hasbro","tag-nerf","tag-super-heroic","pmpro-has-access"],"yoast_head":"\n