{"id":16806,"date":"2019-07-29T10:02:51","date_gmt":"2019-07-29T14:02:51","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/dhx-brands-launches-new-night-garden-products\/"},"modified":"2019-07-29T10:02:51","modified_gmt":"2019-07-29T14:02:51","slug":"dhx-brands-launches-new-in-the-night-garden-products","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/dhx-brands-launches-new-in-the-night-garden-products\/","title":{"rendered":"DHX Brands Launches New In the Night Garden Products"},"content":{"rendered":"<p>DHX Brands has launched a new range of <em>In the Night Garden<\/em> products, specially created to suit the brand\u2019s demographic of children aged 6 months to 2 and a half years old.<\/p>\n<p>Launched as a direct-to-retail promotion with TJ Morris, the products will be introduced exclusively in Home Bargains and Quality Save stores throughout the U.K. this summer. An initial 18 products will be available by the end of this month, followed by two more in August and a further 12 in September.<\/p>\n<p>The range\u2014which retails from \u00a30.69-\u00a313.99 ($0.85-$17.10)\u2014includes a host of items which are currently unavailable from other existing <em>In the Night Garden<\/em> licensees, including infant wipes, toddler training items, wooden pull-along toys, slippers, toweling robes, gift bags and feeding products such as bibs and sipper cups. The range also includes greetings cards and gift wrap; tableware, such as cutlery and melamine sets; apparel, including pajamas and onesies; and accessories such as socks and backpacks.<\/p>\n<p>Helen Lynch of TJ Morris said: \u201cWe are delighted to team up with DHX Brands to offer this fantastic new range of <em>In the Night Garden<\/em> products. Such an appealing choice of items, from such an evergreen brand which is beloved by millions of families nationwide, is sure to prove a big hit with our customers over the summer.\u201d<\/p>\n<p>Laura Brennan of DHX Brands added: \u201cTJ Morris has an excellent reputation with their burgeoning Home Bargains stores and we are excited to be teaming up with them to give <em>In the Night Garden<\/em> fans such a wonderful new range, which increases the variety of products available and provides even more ways for young children to get closer to their favorite characters.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DHX Brands has launched a new range of In the Night Garden products, specially created to suit the brand\u2019s demographic of children aged 6 months to 2 and a half years old.<\/p>\n","protected":false},"author":1049,"featured_media":16807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[149,151],"class_list":["post-16806","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dhx-brands","tag-in-the-night-garden","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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