{"id":16768,"date":"2019-07-22T09:51:23","date_gmt":"2019-07-22T13:51:23","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-line-friends-bt21-collection\/"},"modified":"2019-07-22T09:52:46","modified_gmt":"2019-07-22T13:52:46","slug":"gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection\/","title":{"rendered":"GB eye Inks L&amp;M Deal with LINE FRIENDS for BT21 Collection"},"content":{"rendered":"<p>The gift and homeware licensee GB eye has secured a licensing deal with LINE FRIENDS to launch a collection based on the new character brand BT21.<\/p>\n<p>Brokered by CPLG, the pan-European deal will see GB eye rolling out a line that includes a range of posters, gifting and merchandise featuring the eight BT21 characters this month. Available to view at www.gbeye.com, the collection will have a variety of price points.<\/p>\n<p>Emily Aldridge, head of licensing at GB eye, said: \u201cWe are thrilled to welcome BT21 and its instantly recognizable and popular characters to our brand portfolio. The unique pop-culture back story provides a strong narrative for a successful licensed product range. As BT21 characters are widely loved by consumers from all around the world, we are expecting the collection to be high in demand. We are seeing an overwhelmingly positive reaction from retail already and are looking forward to the launch this month.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The gift and homeware licensee GB eye has secured a licensing deal with LINE FRIENDS to launch a collection based on the new character brand BT21.<\/p>\n","protected":false},"author":1033,"featured_media":16769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4730,1437,4731],"class_list":["post-16768","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bt21","tag-gb-eye","tag-line-friends","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GB eye Inks L&amp;M Deal with LINE FRIENDS for BT21 Collection - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GB eye Inks L&amp;M Deal with LINE FRIENDS for BT21 Collection - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The gift and homeware licensee GB eye has secured a licensing deal with LINE FRIENDS to launch a collection based on the new character brand BT21.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T13:51:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-22T13:52:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/BT21-Poster-Image-719.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection\/\",\"name\":\"GB eye Inks L&amp;M Deal with LINE FRIENDS for BT21 Collection - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-07-22T13:51:23+00:00\",\"dateModified\":\"2019-07-22T13:52:46+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/gb-eye-inks-lm-deal-with-line-friends-for-bt21-collection\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GB eye Inks L&amp;M Deal with LINE FRIENDS for BT21 Collection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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