{"id":16714,"date":"2019-07-11T09:46:34","date_gmt":"2019-07-11T13:46:34","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-manage-best-furry-friends-youtube\/"},"modified":"2019-07-11T09:49:05","modified_gmt":"2019-07-11T13:49:05","slug":"wildbrain-to-manage-best-furry-friends-on-youtube","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-best-furry-friends-on-youtube\/","title":{"rendered":"WildBrain to Manage Best Furry Friends on YouTube"},"content":{"rendered":"<p>Headstart International has appointed WildBrain to manage the Best Furry Friends (BFF) toy brand on YouTube.<\/p>\n<p>Per the agreement, WildBrain will use its expertise in content and channel management on the video-sharing website to grow BFF\u2019s global audience with exclusive content for girls aged 6 to 9. The company will both manage existing BFF channels on YouTube and launch new ones for the brand across international territories while also managing advertising on the channels.<\/p>\n<p>The Best Furry Friends are fashionista animals who hang out in their fashion bags with the Besties, six girls who always keep their furry friends close. Kids can collect the six Bestie dolls and more than 60 variations of BFF and fashion bags in a variety of colors, sizes and styles. The Best Furry Friends range, which is sold globally, includes collectibles, dolls, playsets and plush, with planned line extensions of interactive toys and more.<\/p>\n<p>Rachel Taylor, commercial director at WildBrain, said: \u201cAs we continue to expand the offering of third-party kids\u2019 brands on WildBrain, we are delighted to be teaming up with Headstart\u2019s BFF, an ideal toy property to feature across our YouTube network. The brand\u2019s range of collectible toys with cute, distinctive characters lends itself perfectly to both animated and live-action videos, allowing kids to immerse themselves in a world of play and imagination. We look forward to working with Headstart to grow the global audience for BFF.\u201d<\/p>\n<p>Headstart International CEO Andrew Hendy added: \u201cWe\u2019re really excited to be working with WildBrain on our Best Furry Friends YouTube channel. We have amazing content to share with our fans and WildBrain are the perfect partner to help us grow the brand globally on YouTube.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Headstart International has appointed WildBrain to manage the Best Furry Friends (BFF) toy brand on YouTube. <\/p>\n","protected":false},"author":1033,"featured_media":16715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4706,2176,1156],"class_list":["post-16714","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-best-furry-friends","tag-headstart-international","tag-wildbrain","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain to Manage Best Furry Friends on YouTube - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-best-furry-friends-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain to Manage Best Furry Friends on YouTube - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Headstart International has appointed WildBrain to manage the Best Furry Friends (BFF) toy brand on YouTube.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-best-furry-friends-on-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-11T13:46:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T13:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/BFF-ANIMATION-719.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-best-furry-friends-on-youtube\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-best-furry-friends-on-youtube\/\",\"name\":\"WildBrain to Manage Best Furry Friends on YouTube - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-07-11T13:46:34+00:00\",\"dateModified\":\"2019-07-11T13:49:05+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-best-furry-friends-on-youtube\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-best-furry-friends-on-youtube\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-best-furry-friends-on-youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain to Manage Best Furry Friends on YouTube\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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