{"id":16480,"date":"2019-06-04T09:44:50","date_gmt":"2019-06-04T13:44:50","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-retail-development\/"},"modified":"2019-06-04T11:49:38","modified_gmt":"2019-06-04T15:49:38","slug":"genius-brands-appoints-new-vp-of-retail-development","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-of-retail-development\/","title":{"rendered":"Genius Brands Appoints New VP of Retail Development"},"content":{"rendered":"<p>Genius Brands International has tapped licensing industry veteran Jeff Shapiro for the role of VP of retail development.<\/p>\n<p>In his new position, Shapiro will work closely with the company\u2019s senior VP of global consumer products, Lloyd Mintz, to build retail partnerships and programs for Genius Brand&#8217;s properties, including <em>Rainbow Rangers<\/em>\u2014which currently airs on Nick Jr. and is slated for an upcoming U.S. retail launch\u2014and Netflix\u2019s <em>Llama Llama<\/em>, starring Jennifer Garner.<\/p>\n<p>The Baby Genius brand is also set to relaunch, and strategic retail initiatives are in the works for <em>Thomas Edison\u2019s Secret Lab<\/em>, <em>Warren Buffett\u2019s Secret Millionaires Club<\/em>, and other brands in development.<\/p>\n<p>Shapiro joins Genius Brands International from Warner Bros. Entertainment, serving for six years as director of sales, a role that saw him manage marketing and sales initiatives for retailers including Target, Kohl\u2019s, JCPenney, Sears and Kmart. He began his career at The Walt Disney Company, working for 12 years across multiple divisions. Following The Walt Disney Company, Shapiro held executive positions at Sony Pictures Entertainment, 20th Century Fox and Cookie Jar Entertainment.<\/p>\n<p>\u201cJeff brings a breadth of knowledge and wealth of experience in the licensing, merchandising and retail business that is unparalleled, working on such brands as Harry Potter, Batman, DC Comics, Marvel, LEGO, The Simpsons, Strawberry Shortcake and Scooby-Doo, among others,\u201d stated Mintz. \u201cWe are fortunate to have an executive of his caliber to drive our retail programs as we begin launching our flagship properties, <em>Rainbow Rangers<\/em> and <em>Llama Llama<\/em>, into the marketplace in 2019 and 2020.\u201d<\/p>\n<p>Shapiro added: \u201cI have a lot of respect for Lloyd\u2019s expertise as well as the many successes that Andy has had over his impressive career. I am genuinely thrilled with the growth opportunity Genius Brands represents as I work with a stellar team to develop and execute the retail launches for these highly-anticipated properties.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International has tapped licensing industry veteran Jeff Shapiro for the role of VP of retail development.<\/p>\n","protected":false},"author":1049,"featured_media":16481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,4605],"class_list":["post-16480","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-jeff-shapiro","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genius Brands Appoints New VP of Retail Development - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-of-retail-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Brands Appoints New VP of Retail Development - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Genius Brands International has tapped licensing industry veteran Jeff Shapiro for the role of VP of retail development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-of-retail-development\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-04T13:44:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-04T15:49:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Jeff-Shapiro-Genius-619.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-of-retail-development\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-of-retail-development\/\",\"name\":\"Genius Brands Appoints New VP of Retail Development - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-06-04T13:44:50+00:00\",\"dateModified\":\"2019-06-04T15:49:38+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-of-retail-development\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-of-retail-development\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-appoints-new-vp-of-retail-development\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Genius Brands Appoints New VP of Retail Development\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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