{"id":16417,"date":"2019-05-24T09:00:38","date_gmt":"2019-05-24T13:00:38","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2019-05-24T09:15:02","modified_gmt":"2019-05-24T13:15:02","slug":"mattel-warner-bros-consumer-products-extend-dc-toy-pact","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/","title":{"rendered":"Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact"},"content":{"rendered":"<p>Mattel has extended its global licensing partnership with Warner Bros. Consumer Products to develop toys based on the DC Universe.<\/p>\n<p>Per the agreement, Warner Bros. Consumer Products will continue to be the toy licensee for DC in the girls, preschool, vehicles, games and novelty toy categories. The deal will also support and grow existing DC Universe franchises, as well as new content for the DC Super Hero Girls brand.<\/p>\n<p>\u201cDC is home to some of the world\u2019s greatest super heroes and extending our partnership will ensure we\u2019re able to support the growth of this iconic brand and bring it to even more audiences,\u201d said Janet Hsu, chief franchise management officer of Mattel. \u201cMattel is known for its winning design and innovation and, as the category leaders in dolls, vehicles and preschool, we\u2019re thrilled to support Warner Bros. long-term franchise plans.\u201d<\/p>\n<p>\u201cMattel has been our partner on DC for over 15 years and really knows our characters and understands the special connection they have with our fans,\u201d said Stephen Teglas, senior VP for North America at Warner Bros. Consumer Products. \u201cTheir leadership in the preschool, vehicle and girls categories will help us bring great toys and experiences to DC fans of all ages.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has extended its global licensing partnership with Warner Bros. Consumer Products to develop toys based on the DC Universe.<\/p>\n","protected":false},"author":1049,"featured_media":16418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[812,271,679],"class_list":["post-16417","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dc-super-hero-girls","tag-mattel","tag-warner-bros-consumer-products","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has extended its global licensing partnership with Warner Bros. Consumer Products to develop toys based on the DC Universe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-24T13:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T13:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/LOGO-MATTEL_HIT-1016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/\",\"name\":\"Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-05-24T13:00:38+00:00\",\"dateModified\":\"2019-05-24T13:15:02+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. She can be reached at askilton@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/askilton\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/","og_locale":"en_US","og_type":"article","og_title":"Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact - TVKIDS","og_description":"Mattel has extended its global licensing partnership with Warner Bros. Consumer Products to develop toys based on the DC Universe.","og_url":"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/","og_site_name":"TVKIDS","article_published_time":"2019-05-24T13:00:38+00:00","article_modified_time":"2019-05-24T13:15:02+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/LOGO-MATTEL_HIT-1016.jpg","type":"image\/jpeg"}],"author":"Alison Skilton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alison Skilton","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/","url":"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/","name":"Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2019-05-24T13:00:38+00:00","dateModified":"2019-05-24T13:15:02+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/mattel-warner-bros-consumer-products-extend-dc-toy-pact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Mattel &amp; Warner Bros. Consumer Products Extend DC Toy Pact"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550","name":"Alison Skilton","description":"Alison Skilton is an associate editor of World Screen. She can be reached at askilton@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/askilton\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/16417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/1049"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=16417"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/16417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/16418"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=16417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=16417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=16417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}