{"id":16291,"date":"2019-05-02T09:49:31","date_gmt":"2019-05-02T13:49:31","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-pixar-animation\/"},"modified":"2019-05-02T11:35:01","modified_gmt":"2019-05-02T15:35:01","slug":"mattel-disney-expand-licensing-agreement-for-pixar-animation","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-for-pixar-animation\/","title":{"rendered":"Mattel &amp; Disney Expand Licensing Agreement for Pixar Animation"},"content":{"rendered":"<p>Mattel is broadening its global licensing agreement with Disney to include new titles and to create toys inspired by films from Pixar Animation Studios.<\/p>\n<p>Upcoming 2020 movie releases, including <em>Onward<\/em>, will come under the new deal, as well as previously released popular titles such as <em>Coco<\/em>, <em>Finding Nemo<\/em>, <em>Monsters, Inc.<\/em> and <em>The Incredibles<\/em>. Mattel&#8217;s licensing rights in North America, Europe, Latin America, Australia and New Zealand include an assortment of products, from action figures, miniature and novelty figures to plush and playsets. They will become available in May 2020.<\/p>\n<p>Janet Hsu, chief franchise management officer at Mattel, said: \u201cPixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters. We look forward to bringing these characters to children of all ages so they can create their own adventures and stories through play. This relationship is the latest example of Mattel\u2019s commitment to collaborate with globally recognized franchises as part of our transformation into an IP-driven, high-performing toy company.&#8221;<\/p>\n<p>Josh Silverman, executive VP of global product commercialization for Disney parks, experiences and\u00a0products, added: \u201cWhether under the sea, in the clouds, on the racetrack or in deep space, we\u2019re thrilled to bring Pixar\u2019s innovative creativity to life through new interactive play experiences with Mattel. These new lines of toys and products will celebrate Mattel\u2019s commitment to imagination and extend Pixar\u2019s iconic characters and stories in unique ways.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel is broadening its global licensing agreement with Disney to include new titles and to create toys inspired by films from Pixar Animation Studios.<\/p>\n","protected":false},"author":1033,"featured_media":16292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[110,271,4525],"class_list":["post-16291","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-disney","tag-mattel","tag-pixar-animation-studios","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel &amp; Disney Expand Licensing Agreement for Pixar Animation - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-for-pixar-animation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel &amp; Disney Expand Licensing Agreement for Pixar Animation - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel is broadening its global licensing agreement with Disney to include new titles and to create toys inspired by films from Pixar Animation Studios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-for-pixar-animation\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-02T13:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-02T15:35:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/COCO-DISNEY-518.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-for-pixar-animation\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-for-pixar-animation\/\",\"name\":\"Mattel &amp; Disney Expand Licensing Agreement for Pixar Animation - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-05-02T13:49:31+00:00\",\"dateModified\":\"2019-05-02T15:35:01+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-for-pixar-animation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-for-pixar-animation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-disney-expand-licensing-agreement-for-pixar-animation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel &amp; Disney Expand Licensing Agreement for Pixar Animation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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