Hasbro has appointed Jamie Gutfreund to fill the company\u2019s newly created chief consumer experience officer position.<\/p>\n
Gutfreund will lead the design and implementation of consumer-focused strategies that effectively connect Hasbro\u2019s brands with global audiences. She will oversee the company\u2019s internal creative agency, the global consumer insights organization and global media management team, among a number of its other global marketing functions. Gutfreund, who will officially join Hasbro on April 15, will report to John Frascotti, the company\u2019s president and COO.<\/p>\n
Gutfreund joins Hasbro from Wunderman Thompson, where she was the global chief marketing officer. She previously served as the chief strategy officer at The Intelligence Group, a division of Creative Artists Agency, and later moved with the division\u2019s acquisition to Deep Focus as chief marketing officer. Gutfreund has held other prior positions at Expedia, Microsoft and Prodigy.<\/p>\n
Frascotti said: \u201cJamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns and proprietary research. Jamie is a well-respected and highly creative digital marketer, and I am thrilled to welcome her to the Hasbro family.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Hasbro has appointed Jamie Gutfreund to fill the company\u2019s newly created chief consumer experience officer position.<\/p>\n","protected":false},"author":1033,"featured_media":16165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166,4472],"class_list":["post-16163","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hasbro","tag-jamie-gutfreund","pmpro-has-access"],"yoast_head":"\n