{"id":16150,"date":"2019-04-05T01:00:07","date_gmt":"2019-04-05T05:00:07","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2019-04-05T10:14:28","modified_gmt":"2019-04-05T14:14:28","slug":"bookaboo-format-launches-in-russia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bookaboo-format-launches-in-russia\/","title":{"rendered":"Bookaboo Format Launches in Russia"},"content":{"rendered":"

The U.K. production company Happy Films has made its first international format sale of Bookaboo<\/em>\u00a0to StoryTime in Russia.<\/p>\n

StoryTime has produced the 12×12-minute series for Carousel, Russia\u2019s largest state children\u2019s TV channel, and SVOD service START. Launched in Russia in March, Bookaboo<\/em> became START\u2019s most popular kids\u2019 show and outperformed its slot on Carousel. The series is the first international format commissioned by Carousel, and START\u2019s first original children\u2019s production in partnership with the broadcaster.<\/p>\n

Bookaboo<\/em> features the titular world-famous rock puppy, who tours the world with his band. The one catch is that Bookaboo can\u2019t rock the drums without a story a day, leading celebrity guests to drop backstage to share their favorite picture books to get him back in front of his adoring fans. The Russian adaptation of the show includes footage, animation and books from the original U.K.-produced series read by local celebrities such as actors Andrey Burkovskiy and Olga Shelest.<\/p>\n

Lucy Goodman, CEO of Happy Films, said: \u201cFormat production is an exciting next step in Bookaboo<\/em>\u2019s international journey. It has been hugely rewarding to work with StoryTime’s talented production team. They have expertly adapted Bookaboo<\/em>, making it totally bespoke and highly relevant for their audience.\u201d<\/p>\n

Julia Mindubaeva, CEO of StoryTime, added: \u201cI am pleased that, with START and Carousel, we are able to bring to Russian audiences a format already admired by parents and children internationally. Bookaboo<\/em> delivers something different and refreshing for Russian audiences, and we hope to encourage families to share more books together.\u201d<\/p>\n

Tatyana Tsyvareva, editor-in-chief of Carousel TV, commented: \u201cWe are very pleased to present such a unique, internationally acclaimed show for children and parents on Carousel TV. It\u2019s very important\u2014in our digital age\u2014that reading books remains a valued activity that brings families together. We hope to inspire audiences to read more!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The U.K. production company Happy Films has made its first international format sale of Bookaboo\u00a0to StoryTime in Russia.<\/p>\n","protected":false},"author":1033,"featured_media":16151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1844,4470,4471],"class_list":["post-16150","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bookaboo","tag-happy-films","tag-storytime","pmpro-has-access"],"yoast_head":"\nBookaboo Format Launches in Russia - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/bookaboo-format-launches-in-russia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bookaboo Format Launches in Russia - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The U.K. production company Happy Films has made its first international format sale of Bookaboo\u00a0to StoryTime in Russia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/bookaboo-format-launches-in-russia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-05T05:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-05T14:14:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2019\/04\/Russian-Model-and-TV-presenter-Elena-Kuletskaya-Bookaboo-0419.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bookaboo-format-launches-in-russia\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/bookaboo-format-launches-in-russia\/\",\"name\":\"Bookaboo Format Launches in Russia - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-04-05T05:00:07+00:00\",\"dateModified\":\"2019-04-05T14:14:28+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bookaboo-format-launches-in-russia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/bookaboo-format-launches-in-russia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bookaboo-format-launches-in-russia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bookaboo Format Launches in Russia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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