Core to Cyber Group Studios\u2019 strategy as it navigates the current marketplace is a mantra to act locally and grow globally, according to Raphaelle Mathieu, the company’s senior VP of sales, acquisitions and new media.<\/p>\n
For example, the company is teaming up more and more with other producers worldwide to join forces and strongly anchor a program in one or two territories, at the development and production stage, to identify and ultimately create programs appealing to a worldwide audience.<\/p>\n
![\"***Image***\"](\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2019-03-28-Raphaelle_Mathieu.jpg\")
\u201cOur aim is to find the best partners on a territory-by-territory basis, whether in terms of animation production or in terms of digital content,\u201d says Mathieu.\u201cThese partnerships are essential for the development of Cyber Group Studios, with each territory having its own specificity. From this perspective, we value very much our partnership with Soyuzmultfilm Studio, a key player in Russia, and are working to structure new ventures in other territories.\u201d<\/p>\n
Cyber Group Studios is looking to link up with the best partners (regardless of which market they are in) to bring stories to kids all over the world. \u201cThere are talented people worldwide, and we try to meet a lot of producers and studios to find the best partners for our shows,\u201d says Mathieu. \u201cWe travel a lot and go to visit potential partners. Direct contact is critical and is an accelerator. Digital, she says, is a global phenomenon with local impacts. \u201cDigital is the cornerstone of our development. There are very talented people in India and Russia with great expertise. We are very actively exploring partnerships with key players in these territories to create original content. We have structured as well a deal with WildBrain that has become our main MCN, and that does a fantastic job.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Core to Cyber Group Studios\u2019 strategy as it navigates the current marketplace is a mantra to act locally and grow globally, according to Raphaelle Mathieu,\u00a0the company’s senior VP of sales, acquisitions and new media.<\/p>\n","protected":false},"author":350,"featured_media":16075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[145,1710],"class_list":["post-16074","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-cyber-group-studios","tag-raphaelle-mathieu","pmpro-has-access"],"yoast_head":"\n![\"***Image***\"](\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2019-03-28-Taffy.jpg\")
The cartoon comedy Taffy<\/em> is a testament to this strategy. Originally developed and produced with Turner EMEA, the program has grown to be the first Boomerang original series, \u201cwith massive global exposure on Boomerang worldwide (besides the U.S.),\u201d says Mathieu. \u201cIt\u2019s a modern classic cartoon, in the spirit of Tom and Jerry<\/em>, with natural global appeal.\u201d<\/p>\n![\"***Image***\"](\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2019-03-28-Sadie-Sparks.jpg\")
Sadie Sparks<\/em>, an animated comedy for kids 6 to 11, reflects the \u201cact locally\u201d aspect of the company\u2019s strategy, thanks to its co-production with Brown Bag Films in Ireland. \u201cThe series is so innovative\u2014mixing CGI scenes and 2D scenes\u2014and beautiful that it’s appealing worldwide,\u201d Mathieu says. \u201cOn this front, we will announce for MIPTV a major deal in Latin America.\u201d<\/p>\n![\"***Image***\"](\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2019-03-28-PurpleTurtle.jpg\")
<\/em>Also at MIPTV, Cyber Group Studios is planning to reveal upcoming developments in India, including the 52×7-minute 2D HD preschool animated show Purple Turtle<\/em>, inspired by one of the world\u2019s leading preschool IPs of the same name, \u201cthat will impact both our digital activity and our own animation production,\u201d she adds. \u201cWe are working as well on a new venture in China. The aim of structuring these local partnerships is to create content with global potential and to be stronger in these markets. We believe in joining forces.\u201d<\/p>\n![\"***Image***\"](\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2019-03-28-Gigantosaurus.jpg\")
We do not believe in finding the right format or the right media; we need to find a great story to tell, and we evaluate how it will be best told in terms of format. And, of course, we have to ask ourselves what the market is for this type of content.”<\/p>\n