{"id":15985,"date":"2019-03-13T10:20:17","date_gmt":"2019-03-13T14:20:17","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/horrid-henry-lands-raft-brand-licensing-deals\/"},"modified":"2019-03-13T10:23:23","modified_gmt":"2019-03-13T14:23:23","slug":"horrid-henry-lands-raft-of-brand-licensing-deals","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/horrid-henry-lands-raft-of-brand-licensing-deals\/","title":{"rendered":"Horrid Henry Lands Raft of Brand Licensing Deals"},"content":{"rendered":"<p><em>Horrid Henry<\/em>, an animated series airing on Nickelodeon and Netflix in the U.K. and 90 territories globally, has secured new brand licensing deals and renewals across multiple categories.<\/p>\n<p>A new range of <em>Horrid Henry<\/em> bedding is available from Texco. Cooneen has new lines of branded pajamas and themed glasses\u2014available at retail in Asda and through an NHS voucher through a deal with Clear Vision, respectively.<\/p>\n<p>Rubie\u2019s has renewed its deal for a range of <em>Horrid Henry<\/em> dress-up costumes available in Asda, Morrisons, Matalan and Sainsbury\u2019s. Also extending its agreement is Paul Lamond for branded board games and puzzles. P2 Games has agreed to a new license for its gaming app, while Fabric Flavours is a licensing partner for <em>Horrid Henry<\/em> shirts for the 12th year running.<\/p>\n<p>From Novel Entertainment, <em>Horrid Henry<\/em> is currently airing its fifth season in the U.K. The brand currently includes film, stage, radio and online extensions, as well as a licensing and merchandising program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Horrid Henry, an animated series airing on Nickelodeon and Netflix in the U.K. and 90 territories globally, has secured new brand licensing deals and renewals across multiple categories.<\/p>\n","protected":false},"author":1033,"featured_media":15986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2236,138,96,4387],"class_list":["post-15985","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-horrid-henry","tag-netflix","tag-nickelodeon","tag-novel-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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