{"id":15889,"date":"2019-02-22T09:00:35","date_gmt":"2019-02-22T14:00:35","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2019-02-25T09:52:26","modified_gmt":"2019-02-25T14:52:26","slug":"pat-the-dog-powers-superights-on-demand-push","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/pat-the-dog-powers-superights-on-demand-push\/","title":{"rendered":"Pat the Dog Powers Superights\u2019 On-Demand Push"},"content":{"rendered":"

Nathalie Pinguet, Superights\u2019 deputy general manager of sales and acquisitions, talks to <\/em>TV Kids about the success of <\/em>Pat the Dog and why there’s <\/em>reason for optimism in the kids\u2019 media market.<\/em><\/p>\n

Cartoon comedies designed to appeal to both boys and girls across the kids\u2019 and older preschool sets are proving their value in sales for Superights. There is perhaps no greater example of the success of this formula than Pat the Dog<\/em>, the best-selling series in the company\u2019s catalog that is currently in production for its second season.<\/p>\n

Pinguet believes that the kids\u2019 media market is fertile territory for more such successes. \u201cThe children\u2019s programming distribution business is \"***Image***\"in very good health,\u201d Pinguet tells TV Kids Weekly<\/em>. \u201cLinear channels are still [providing] very good opportunities and the nonlinear market is growing with new platforms day after day.\u201d<\/p>\n

While its often forecast that the propagation of on-demand platforms is bound to rattle the content business, Pinguet has found that, for now, linear broadcasters remain the first investors for Superights properties. But that doesn\u2019t negate the reality that with the aforementioned rise of on-demand platforms, and the subsequent shift of consumer habits, the landscape is evolving.<\/p>\n

Superights, for its part, is keeping up with the evolution. Earlier this month, the company secured a deal that will bring the highly saleable Pat the Dog<\/em>, a co-production from Superprod and Animoka Studios, to the Mango TV digital platform in China this spring.<\/p>\n

In kids\u2019 content, though, not only is viewers\u2019 access to programming changing, but so is the formatting of the programming itself. \u201cLinear channels are still interested in classical lengths\u2014like 11 minutes or 5 minutes. In the \"***Image***\"meantime, we see 7 minutes emerging,\u201d says Pinguet, who explains that the volume of episodes is key for both broadcasters and streaming platforms alike. \u201cPlatforms are more open to very short durations\u2014like 3 minutes and less\u2014but also long episodes, such as 26-minute specials,\u201d she adds. \u201cLinear channels prefer standalone episodes, while platforms also like serialized series.\u201d<\/p>\n

Putting these insights into practice, the second season of Pat the Dog<\/em> will feature 63×7-minute episodes. It also will include four half-hour specials: two of which will celebrate Christmas and Halloween, respectively, another for the summer holidays and a prequel that will re-create the first time that Lola met her titular pup, Pat. Further deepening its well of Pat the Dog<\/em> content, Superprod is creating ten 90-second non-dialogue shorts about the show\u2019s feline hero, Hoodie.<\/p>\n

Inspired by a series of mobile games, Pat the Dog<\/em> has sold well as an already established brand. According to Pinguet, though some broadcasters are still prioritizing known IP, it\u2019s not the only route to success; a truly promising new idea still can bend a broadcaster\u2019s ear as well. \u201cIf you have the chance to present a strong original concept with high production value and powerful scripts, broadcasters will trust you,\u201d says Pinguet, who points to Superights portfolio newcomer Osmond<\/em>\u2014about the enchanting friendship between a young girl and a furry monster\u2014as one such concept.<\/p>\n

An important point for those making and selling kids\u2019 programming to keep in mind, per Pinguet, is that while production values and budgets are increasing, broadcast budgets remain tight. This puts the onus on distributors to form more partnerships and close presales in good time. \u201cCo-productions often remain an efficient way to combine key partners and countries,\u201d Pinguet explains. \u201cMore sophisticated deals are also emerging and provide more resources to the producers we represent.\u201d<\/p>\n

As Pinguet sees it, the kids\u2019 TV business is sure to experience some more growing pains as the shift toward multiplatform content continues. But there\u2019s ample opportunity for growth ahead, she says\u2014particularly in Latin America, Asia and the Middle East, as well as in the nonlinear market in the U.S.\u2014that could more than make them worth it in helping Superights reach new heights.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nathalie Pinguet, Superights\u2019 deputy general manager of sales and acquisitions, talks about the success of Pat the Dog and why there’s reason for optimism in the kids\u2019 media market.<\/p>\n","protected":false},"author":1033,"featured_media":15890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[2780,2310,361],"class_list":["post-15889","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-nathalie-pinguet","tag-pat-the-dog","tag-superights","pmpro-has-access"],"yoast_head":"\nPat the Dog Powers Superights\u2019 On-Demand Push - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/pat-the-dog-powers-superights-on-demand-push\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pat the Dog Powers Superights\u2019 On-Demand Push - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Nathalie Pinguet, Superights\u2019 deputy general manager of sales and acquisitions, talks about the success of Pat the Dog and why there's reason for optimism in the kids\u2019 media market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/pat-the-dog-powers-superights-on-demand-push\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-22T14:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-25T14:52:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Superights_Pat-The-Dog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/pat-the-dog-powers-superights-on-demand-push\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/pat-the-dog-powers-superights-on-demand-push\/\",\"name\":\"Pat the Dog Powers Superights\u2019 On-Demand Push - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-02-22T14:00:35+00:00\",\"dateModified\":\"2019-02-25T14:52:26+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/pat-the-dog-powers-superights-on-demand-push\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/pat-the-dog-powers-superights-on-demand-push\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/pat-the-dog-powers-superights-on-demand-push\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pat the Dog Powers Superights\u2019 On-Demand Push\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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