{"id":15876,"date":"2019-02-20T09:41:30","date_gmt":"2019-02-20T14:41:30","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/silvergate-partners-gund-hilda-toy-line\/"},"modified":"2019-02-20T10:43:44","modified_gmt":"2019-02-20T15:43:44","slug":"silvergate-partners-with-gund-for-hilda-toy-line","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/silvergate-partners-with-gund-for-hilda-toy-line\/","title":{"rendered":"Silvergate Partners with GUND for Hilda Toy Line"},"content":{"rendered":"<p>Silvergate Media has signed GUND, the Spin Master-owned plush toy manufacturer, as the first licensing partner for its new Netflix animated series <em>Hilda<\/em>.<\/p>\n<p>GUND will develop a line of plush, accessory and giftware products for the adventure series targeting girls and teen fans. The range will hit shelves in the U.S. in early 2020 before rolling out to additional markets.<\/p>\n<p><em>Hilda<\/em> follows a fearless blue-haired girl as she heads off on an adventure from her magical wilderness homeland to the city of Trolberg, where she makes new friends and meets some mysterious creatures. Co-produced by Silvergate Media and Mercury Films, the 2D animated series launched on Netflix in September 2018 and is now available in 130 countries through the platform.<\/p>\n<p>Waheed Alli, CEO at Silvergate Media, said: \u201c<em>Hilda<\/em> could not be in better hands. We are thrilled to be working with GUND, with its rich heritage and commitment to high quality, to kick off our global licensing adventure.\u201d<\/p>\n<p>Ronnen Harary, co-founder, chairman and co-CEO of Spin Master, added: \u201cWe\u2019re huge fans of <em>Hilda<\/em> and admire the magical connection she has created with adults and children. GUND has been bringing beloved characters to life in plush form to hug, hold and play with for more than a century, and we\u2019re honored to be able to bring Hilda from the screen to playrooms globally.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Silvergate Media has signed GUND, the Spin Master-owned plush toy manufacturer, as the first licensing partner for its new Netflix animated series Hilda.<\/p>\n","protected":false},"author":1033,"featured_media":15877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4312,4313,614,567],"class_list":["post-15876","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-gund","tag-hilda","tag-silvergate-media","tag-spin-master","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Silvergate Partners with GUND for Hilda Toy Line - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/silvergate-partners-with-gund-for-hilda-toy-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Silvergate Partners with GUND for Hilda Toy Line - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Silvergate Media has signed GUND, the Spin Master-owned plush toy manufacturer, as the first licensing partner for its new Netflix animated series Hilda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/silvergate-partners-with-gund-for-hilda-toy-line\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-20T14:41:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-20T15:43:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/hilda-silvergate-0219.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/silvergate-partners-with-gund-for-hilda-toy-line\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/silvergate-partners-with-gund-for-hilda-toy-line\/\",\"name\":\"Silvergate Partners with GUND for Hilda Toy Line - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-02-20T14:41:30+00:00\",\"dateModified\":\"2019-02-20T15:43:44+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/silvergate-partners-with-gund-for-hilda-toy-line\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/silvergate-partners-with-gund-for-hilda-toy-line\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/silvergate-partners-with-gund-for-hilda-toy-line\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Silvergate Partners with GUND for Hilda Toy Line\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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