{"id":15770,"date":"2019-02-07T10:04:00","date_gmt":"2019-02-07T15:04:00","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-appointed-grow-miffys-youtube-presence\/"},"modified":"2019-02-07T10:58:50","modified_gmt":"2019-02-07T15:58:50","slug":"wildbrain-appointed-to-grow-miffys-youtube-presence","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-appointed-to-grow-miffys-youtube-presence\/","title":{"rendered":"WildBrain Appointed to Grow Miffy\u2019s YouTube Presence"},"content":{"rendered":"<p>Mercis Media has tapped WildBrain to help manage and grow the YouTube presence of its Miffy children\u2019s brand on an exclusive global basis.<\/p>\n<p>WildBrain plans to grow Miffy\u2019s YouTube audience with a strategy that will include the relaunch of the Miffy English channel with a focus on the U.S. market. There will also be the launch of new Miffy channels in French, Spanish, Japanese, Korean and Brazilian Portuguese, while the existing channels in Dutch, Italian, German and Russian will be optimized. WildBrain will manage the library of more than 200 Miffy videos across these channels.<\/p>\n<p>Miffy is a multi-entertainment brand featuring a white bunny that was created in 1955 by Dick Bruna, a Dutch author and artist. In addition to animated content, the brand has an extensive global consumer products programs in publishing, toys and homewares.<\/p>\n<p>Jon Gisby, the managing director at WildBrain, said: \u201cMiffy is a sensation around the world. For generations, her fans both young and old have celebrated Dick Bruna\u2019s artistry through books, animated content and consumer products. We are thrilled that Mercis Media recognized WildBrain\u2019s expertise at managing brands on YouTube and we look forward to working with them to help grow Miffy\u2019s audience.\u201d<\/p>\n<p>Marja Kerkhof, managing director of Mercis, added: \u201cWe are very excited to become part of a strong platform that reaches global audiences on YouTube. We are dedicated to bringing the heritage of Dick Bruna into the lives of young children around the world. Teaming up with WildBrain is an excellent opportunity to further grow our Miffy fan base on YouTube and create more channels.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercis Media has tapped WildBrain to help manage and grow the YouTube presence of its Miffy children\u2019s brand on an exclusive global basis.<\/p>\n","protected":false},"author":1033,"featured_media":15771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4274,1363,1156,1207],"class_list":["post-15770","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mercis-media","tag-miffy","tag-wildbrain","tag-youtube","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain Appointed to Grow Miffy\u2019s YouTube Presence - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-appointed-to-grow-miffys-youtube-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain Appointed to Grow Miffy\u2019s YouTube Presence - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mercis Media has tapped WildBrain to help manage and grow the YouTube presence of its Miffy children\u2019s brand on an exclusive global basis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-appointed-to-grow-miffys-youtube-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-07T15:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-07T15:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Miffy-mercis-wildbrain-0219.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-appointed-to-grow-miffys-youtube-presence\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-appointed-to-grow-miffys-youtube-presence\/\",\"name\":\"WildBrain Appointed to Grow Miffy\u2019s YouTube Presence - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-02-07T15:04:00+00:00\",\"dateModified\":\"2019-02-07T15:58:50+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-appointed-to-grow-miffys-youtube-presence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-appointed-to-grow-miffys-youtube-presence\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-appointed-to-grow-miffys-youtube-presence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain Appointed to Grow Miffy\u2019s YouTube Presence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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