{"id":15698,"date":"2019-01-31T09:37:19","date_gmt":"2019-01-31T14:37:19","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-signs-smurfs\/"},"modified":"2019-01-31T09:59:16","modified_gmt":"2019-01-31T14:59:16","slug":"wildbrain-signs-up-the-smurfs","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-signs-up-the-smurfs\/","title":{"rendered":"WildBrain Signs Up The Smurfs"},"content":{"rendered":"<p>IMPS has tapped WildBrain to be the YouTube manager of the iconic Smurfs brand on an exclusive worldwide basis.<\/p>\n<p>WildBrain takes on the management of 41 existing localized Smurfs channels for IMPS and will implement a global strategy to grow The Smurfs\u2019 audience on YouTube and YouTube Kids. The plan is to optimize the distribution of The Smurfs\u2019 content catalog, beginning with The Smurfs TV series.<\/p>\n<p>\u201cThe Smurfs is a wonderful brand, with humor and characters perennially loved by kids and families across generations,\u201d said Jon Gisby, managing director at WildBrain. \u201cUsing our experience and expertise in igniting such classic brands through the WildBrain network, we look forward to building on the success achieved by IMPS, to reach even greater global audiences for The Smurfs.\u201d<\/p>\n<p>\u201cAs licensor of The Smurfs, one of our main goals is to bring our beloved characters to children, their parents and longtime fans all around the globe, across all cultures and generations, and spread crucial fun, positive and respectful values,\u201d said V\u00e9ronique Culliford, founder and CEO at IMPS. \u201cWe are confident that this collaboration with WildBrain will give our brand the boost it needs to reach new heights and strengthen our presence on YouTube.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMPS has tapped WildBrain to be the YouTube manager of the iconic Smurfs brand on an exclusive worldwide basis.<\/p>\n","protected":false},"author":350,"featured_media":15699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[989,990,1156],"class_list":["post-15698","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-imps","tag-the-smurfs","tag-wildbrain","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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