{"id":15560,"date":"2019-01-07T09:58:40","date_gmt":"2019-01-07T14:58:40","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/eone-expands-team-china\/"},"modified":"2019-01-07T10:18:21","modified_gmt":"2019-01-07T15:18:21","slug":"eone-expands-team-in-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/eone-expands-team-in-china\/","title":{"rendered":"eOne Expands Team in China"},"content":{"rendered":"<p>Entertainment One (eOne) has brought on new talent at its recently-launched Shanghai office to drive the growth of its preschool portfolio across China.<\/p>\n<p>Pengchong Xu will head up the consumer products team as eOne\u2019s new VP of licensing for Family &amp; Brands in China. Frida Zhang, who has held positions at Mattel, SC Johnson, L\u2019Oreal and Coca-Cola, joins the company as VP of marketing for Family &amp; Brands in China. The two additions to eOne\u2019s leadership team will focus on the expansion and rollout of the company\u2019s <em>Peppa Pig<\/em>, <em>PJ Masks<\/em>, <em>Ben &amp; Holly\u2019s Little Kingdom<\/em> and <em>Ricky Zoom<\/em> properties in the region.<\/p>\n<p>Iwen Lee has been appointed eOne\u2019s manager of product development for Family &amp; Brands in China. Lee, who reports to Xu, will oversee the approvals of licensed products for the market.<\/p>\n<p>\u201cWe\u2019re in the midst of a significant period of growth here at eOne, and our family brands have performed exceedingly well in the past 12 months,\u201d said Olivier Dumont, president of eOne Family &amp; Brands. \u201cI\u2019m very proud that we\u2019re strengthening our presence in China by making strategic new hires that will bring invaluable expertise and leadership to drive growth and market penetration in this key territory. The teams based on the ground in our Hong Kong and Shanghai offices will help underpin the success of our brands and build an infrastructure to support their continued growth for many years to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) has brought on new talent at its recently-launched Shanghai office to drive the growth of its preschool portfolio across China.<\/p>\n","protected":false},"author":1033,"featured_media":15562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255],"class_list":["post-15560","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eOne Expands Team in China - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/eone-expands-team-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eOne Expands Team in China - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Entertainment One (eOne) has brought on new talent at its recently-launched Shanghai office to drive the growth of its preschool portfolio across China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/eone-expands-team-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T14:58:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-07T15:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2019\/01\/PC-Xu-eOne-0119.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eone-expands-team-in-china\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/eone-expands-team-in-china\/\",\"name\":\"eOne Expands Team in China - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2019-01-07T14:58:40+00:00\",\"dateModified\":\"2019-01-07T15:18:21+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eone-expands-team-in-china\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/eone-expands-team-in-china\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eone-expands-team-in-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eOne Expands Team in China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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