{"id":15527,"date":"2018-12-20T10:58:07","date_gmt":"2018-12-20T15:58:07","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/babyriki-dairy-products-toys-launch-china\/"},"modified":"2018-12-20T10:58:07","modified_gmt":"2018-12-20T15:58:07","slug":"babyriki-dairy-products-toys-more-launch-in-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/babyriki-dairy-products-toys-more-launch-in-china\/","title":{"rendered":"BabyRiki Dairy Products, Toys &amp; More Launch in China"},"content":{"rendered":"<p><em>BabyRiki<\/em>, a popular animated series from FUN Union, is the inspiration for a line of dairy products and toys for preschoolers in mainland China.<\/p>\n<p>Through a partnership with Northern Europe dairy brand Lakto, <em>BabyRiki<\/em> has launched six main dairy product types and more than 16 SKUs in the category on TMall, a Chinese e-commerce platform. The products will also soon have extended retail availability, with more than 160 shops starting to carry the cheese, yogurt and other milk items in the first quarter of 2019.<\/p>\n<p><em>BabyRiki<\/em> toys, produced by KingBee, made their debut at the Hamleys Beijing flagship store earlier this month. Inspired by the series, the line contains more than 30 SKUs. The toys will next launch at the Hamleys store in HangZhou.<\/p>\n<p>In addition to the branded dairy products and toys, the first <em>BabyRiki<\/em>-themed restaurant has opened in Wuhan, China. Over 600 square meters in size, the restaurant contains a number of play areas for children and a menu that features <em>BabyRiki<\/em>\u2019s newly launched dairy products line.<\/p>\n<p>Christine Brendle, the CEO of FUN Union, commented: \u201cFor Chinese mothers, the <em>BabyRiki<\/em> franchise embodies the positive guiding principles of a well-rounded education, bringing up confident, happy and successful children in today\u2019s world.\u201d<\/p>\n<p>\u201cWe like that the <em>BabyRiki<\/em> series helps children and parents,\u201d said Susie Sun, Lakto\u2019s marketing director. \u201cChildren are entertained and learn through watching episodes, while mothers can access a whole range of parenting resources to guide their child\u2019s development. Now, the same mothers turn to the <em>BabyRiki<\/em>-themed dairy products to make a healthy choice for children\u2019s snacks.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BabyRiki, a popular animated series from FUN Union, is the inspiration for a line of dairy products and toys for preschoolers in mainland China.<\/p>\n","protected":false},"author":1033,"featured_media":15528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3449,2797],"class_list":["post-15527","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-babyriki","tag-fun-union","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BabyRiki Dairy Products, Toys &amp; More Launch in China - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/babyriki-dairy-products-toys-more-launch-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BabyRiki Dairy Products, Toys &amp; More Launch in China - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"BabyRiki, a popular animated series from FUN Union, is the inspiration for a line of dairy products and toys for preschoolers in mainland China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/babyriki-dairy-products-toys-more-launch-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-20T15:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Baby-Riki-FUN-UNION-1018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/babyriki-dairy-products-toys-more-launch-in-china\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/babyriki-dairy-products-toys-more-launch-in-china\/\",\"name\":\"BabyRiki Dairy Products, Toys &amp; More Launch in China - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2018-12-20T15:58:07+00:00\",\"dateModified\":\"2018-12-20T15:58:07+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/babyriki-dairy-products-toys-more-launch-in-china\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/babyriki-dairy-products-toys-more-launch-in-china\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/babyriki-dairy-products-toys-more-launch-in-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BabyRiki Dairy Products, Toys &amp; More Launch in China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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