{"id":15513,"date":"2018-12-18T09:56:53","date_gmt":"2018-12-18T14:56:53","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/peppa-pig-named-super-brand-alibabas-tmall\/"},"modified":"2018-12-18T09:57:50","modified_gmt":"2018-12-18T14:57:50","slug":"peppa-pig-named-super-brand-by-alibabas-tmall","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/peppa-pig-named-super-brand-by-alibabas-tmall\/","title":{"rendered":"Peppa Pig Named Super Brand by Alibaba&#8217;s Tmall"},"content":{"rendered":"<p>Entertainment One (eOne) has entered into a retail partnership involving Peppa Pig with Alibaba&#8217;s e-commerce platform Tmall in China.<\/p>\n<p>The popular preschool property was selected as the first Super Brand Day promotion of 2019, and will be given top placement on Tmall&#8217;s homepage and targeted marketing campaigns. The news was celebrated during a special launch ceremony yesterday at Peppa Pig World in the U.K.&#8217;s Paultons Park.<\/p>\n<p>Mike Hu, the president FMCG at Tmall, commented: &#8220;Since its launch three years ago in China, Peppa Pig has become a beloved brand for families. To celebrate naming Peppa Pig as one of our super brands, it seemed only fitting to travel to the home of Peppa Pig to commemorate the start of our partnership. We are thrilled to give the more than 600 million annual active consumers on our China marketplaces the opportunity to enjoy special discounts and promotions on Peppa Pig merchandise.&#8221;<\/p>\n<p>\u201cWe\u2019re delighted to be extending our partnership with Alibaba by working with Tmall on this hugely exciting commercial opportunity,\u201d added Ami Dieckman, the\u00a0senior VP of eOne Family &amp; Brands. \u201cAs one of the largest B2C e-commerce platforms in China, Tmall is a powerful part of our retail offering and we\u2019re honored that Peppa Pig has been selected for their Super Brand Day. We look forward to working with them to lay the foundations for brand longevity in this market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) has entered into a retail partnership involving Peppa Pig with Alibaba&#8217;s e-commerce platform Tmall in China.<\/p>\n","protected":false},"author":479,"featured_media":15514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1782,255,256,4195],"class_list":["post-15513","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alibaba","tag-entertainment-one","tag-peppa-pig","tag-tmall","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peppa Pig Named Super Brand by Alibaba&#039;s Tmall - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-named-super-brand-by-alibabas-tmall\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peppa Pig Named Super Brand by Alibaba&#039;s Tmall - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Entertainment One (eOne) has entered into a retail partnership involving Peppa Pig with Alibaba&#039;s e-commerce platform Tmall in China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-named-super-brand-by-alibabas-tmall\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-18T14:56:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-18T14:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Peppa-Pig-Tmall-eOne-1218.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-named-super-brand-by-alibabas-tmall\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-named-super-brand-by-alibabas-tmall\/\",\"name\":\"Peppa Pig Named Super Brand by Alibaba's Tmall - 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