{"id":15482,"date":"2018-12-11T09:46:05","date_gmt":"2018-12-11T14:46:05","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/apc-kids-taps-master-toy-partner-kid-e-cats\/"},"modified":"2018-12-11T09:51:06","modified_gmt":"2018-12-11T14:51:06","slug":"apc-kids-taps-master-toy-partner-for-kid-e-cats","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/apc-kids-taps-master-toy-partner-for-kid-e-cats\/","title":{"rendered":"APC Kids Taps Master Toy Partner for Kid-E-Cats"},"content":{"rendered":"

About Premium Content’s APC Kids has appointed Thai Group’s Toy Plus as global master toy partner for the hit animated show Kid-E-Cats<\/em>.<\/p>\n

Under the agreement, the Hong Kong-based company is developing a toy collection that includes plush, collectibles, figurines and playsets for preschoolers. These products will begin rolling out at retail in October 2019.<\/p>\n

Kid-E-Cats<\/em> follows the adventures of three imaginative kittens. The series is based on an original Russian show made by CTC Media and Studio Metrafilms. A third installment is currently in production.<\/p>\n

Lionel Marty, the managing director of APC Kids, commented: \u201cWe\u2019re delighted to be building upon the global success of Kid-E-Cats<\/em>, significantly boosting the merchandise offering for fans around the world. With their enthusiasm, innovation and impressive understanding of the property\u2019s playful nature, we\u2019re confident that Toy Plus is the ideal partner to transform Kid-E-Cats<\/em> into an engaging toy range for kids and we look forward to seeing products hit shelves next year.\u201d<\/p>\n

Josue Rosenzweig, the president of Toy Plus, noted: \u201cWe are very happy and proud to have Kid-E-Cats<\/em> in our product portfolio, and we are 100-percent committed to the development of the products and maximizing the business, together with APC Kids and CTC Media.\u201d<\/p>\n

Ksenia Gordienko, the head of licensing and merchandising at \u0421\u0422\u0421 Media, added: \u201cGetting a master toy partner on board is a huge step for the Kid-E-Cats<\/em> franchise development worldwide. We are happy to start our partnership with Toy Plus in major and key toy categories like plush and collectible figurines. We are looking forward [to doing] long and very successful work together with our partners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

About Premium Content’s APC Kids has appointed Thai Group’s Toy Plus as global master toy partner for the hit animated show Kid-E-Cats.<\/p>\n","protected":false},"author":479,"featured_media":15483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1894,1895,3853],"class_list":["post-15482","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-apc-kids","tag-kid-e-cats","tag-toy-plus","pmpro-has-access"],"yoast_head":"\nAPC Kids Taps Master Toy Partner for Kid-E-Cats - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/apc-kids-taps-master-toy-partner-for-kid-e-cats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APC Kids Taps Master Toy Partner for Kid-E-Cats - 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