{"id":15397,"date":"2018-11-27T10:24:45","date_gmt":"2018-11-27T15:24:45","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/new-licensees-genius-brands-rainbow-rangers\/"},"modified":"2018-11-27T10:27:34","modified_gmt":"2018-11-27T15:27:34","slug":"new-licensees-for-genius-brands-rainbow-rangers","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-genius-brands-rainbow-rangers\/","title":{"rendered":"New Licensees for Genius Brands&#8217; Rainbow Rangers"},"content":{"rendered":"<p>Genius Brands International has lined up a number of additional licensing partners for the girl-skewing animated preschool series <em>Rainbow Rangers<\/em>, which recently debuted on Nick Jr.<\/p>\n<p>The new licensees are Cra-Z-Art for crafts and activities; Esquire Footwear for shoes and footwear; Integrity Vitamins for chewable, all-natural, vegan gummy vitamins; and Townley Girl for cosmetics and health\/beauty merchandise. They join more than 25 L&amp;M partners on board for the property&#8217;s 2019 retail program launch in the U.S.<\/p>\n<p>\u201cWe are thrilled with the response from licensees who are clamoring to be associated with this fresh, colorful and exciting new preschool brand,\u201d said Lloyd Mintz, Genius Brands\u2019 senior VP of global licensing. \u201cThere is already an amazing consumer awareness for the brand, heightened by the premiere on Nick Jr., of course. And once the licensing program launches at retail outlets throughout the country\u2014starting in back-to-school 2019 with over 300 product SKUs coming to the marketplace\u2014we fully anticipate <em>Rainbow Rangers<\/em> will be among the top \u2018must have\u2019 consumer products for children of all ages throughout next year.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International has lined up a number of additional licensing partners for the girl-skewing animated preschool series Rainbow Rangers, which recently debuted on Nick Jr.<\/p>\n","protected":false},"author":479,"featured_media":15398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1807],"class_list":["post-15397","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-rainbow-rangers","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Licensees for Genius Brands&#039; 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