{"id":15347,"date":"2018-11-13T10:01:28","date_gmt":"2018-11-13T15:01:28","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/guru-studio-partners-chinas-hsk-true-rainbow-kingdom\/"},"modified":"2018-11-13T10:04:10","modified_gmt":"2018-11-13T15:04:10","slug":"guru-studio-partners-with-chinas-hsk-for-true-and-the-rainbow-kingdom","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/guru-studio-partners-with-chinas-hsk-for-true-and-the-rainbow-kingdom\/","title":{"rendered":"Guru Studio Partners with China\u2019s HSK for True and the Rainbow Kingdom"},"content":{"rendered":"<p>Guru Studio has signed a partnership deal with Hengxin Shambala Kids (Guangzhou) Cultural Industry Development Co. (HSK) to represent <em>True and the Rainbow Kingdom<\/em> in China.<\/p>\n<p>Through the partnership, HSK will look to secure opportunities for Guru Studio\u2019s flagship preschool property across television, toys, publishing, non-toy merchandise, digital games and apps, theme parks, stage plays, educational centers and carnivals.<\/p>\n<p><em>True and the Rainbow Kingdom<\/em> is a Netflix original preschool series produced by Guru Studio in collaboration with Pharrell Williams\u2019 i am OTHER, FriendsWithYou and Home Plate Entertainment. The show follows hero True and her best friend Bartleby the cat in their efforts to rescue the citizens of Rainbow Kingdom.<\/p>\n<p>\u201cThere\u2019s no question China has emerged as one of the most significant new markets for building a global children\u2019s brand,&#8221; said Frank Falcone, the president and executive creative director of Guru Studio. &#8220;The fresh energy and creative possibilities in the Middle Kingdom are frankly overwhelming, and we\u2019re thrilled to be working with such a talented and knowledgeable team to guide us as we bring our flagship preschool series to China.\u201d<\/p>\n<p>Jeff Wen, general manager of HSK, said: \u201cWe are extremely excited to be working with the incredible team at Guru. <em>True and the Rainbow Kingdom<\/em> is a property that\u2019s filled with creativity and positive values, and has enormous potential in China.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guru Studio has signed a partnership deal with Hengxin Shambala Kids (Guangzhou) Cultural Industry Development Co. (HSK) to represent True and the Rainbow Kingdom in China.<\/p>\n","protected":false},"author":1033,"featured_media":15348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4152,2939],"class_list":["post-15347","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hsk","tag-true-and-the-rainbow-kingdom","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guru Studio Partners with China\u2019s HSK for True and the Rainbow Kingdom - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/guru-studio-partners-with-chinas-hsk-for-true-and-the-rainbow-kingdom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guru Studio Partners with China\u2019s HSK for True and the Rainbow Kingdom - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Guru Studio has signed a partnership deal with Hengxin Shambala Kids (Guangzhou) Cultural Industry Development Co. 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