{"id":15319,"date":"2018-11-06T09:53:35","date_gmt":"2018-11-06T14:53:35","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/new-pj-masks-activity-campaign-u-k\/"},"modified":"2018-11-06T10:11:19","modified_gmt":"2018-11-06T15:11:19","slug":"new-pj-masks-activity-campaign-in-the-u-k","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-pj-masks-activity-campaign-in-the-u-k\/","title":{"rendered":"New PJ Masks Activity Campaign in the U.K."},"content":{"rendered":"<p>Entertainment One (eOne) is collaborating with the National Day Nurseries Association (NDNA) for a week-long <em>PJ Masks<\/em> activity-based campaign to help kids create their own &#8220;superpowers.&#8221;<\/p>\n<p>From November 19 to 23, It\u2019s Time to Be a Hero with PJ Masks will provide nurseries in the U.K. with various assets to encourage children to work together, get active and build resilience and self-esteem. Youngsters will participate in activities to develop such &#8220;superpowers&#8221; as self-control, movement, friendship, precision, listening and memory.<\/p>\n<p>The campaign will reach the NDNA&#8217;s network of 6,500-plus nurseries and early-years care providers with PJ Masks-branded resources that include an activity book, masks, certificates, recipes and games. At the end of the week, there will be a fundraising event for charity partner Youth Sport Trust.<\/p>\n<p>\u201cThe newly formed partnership with NDNA represents the kind of grass roots marketing that is central to eOne\u2019s long-term strategy of providing rich brand experiences to connect with our fans,\u201d stated Rebecca Harvey, the\u00a0executive VP of global brand management for eOne Family &amp; Brands. \u201cWe\u2019ve worked together to produce a wide variety of fun <em>PJ Masks<\/em> activities that support development and promote the core values of the show while also raising valuable funds for our charity partner, the Youth Sport Trust.\u201d<\/p>\n<p>Purnima Tanuku OBE, chief executive of NDNA, added: \u201cChildren just love <em>PJ Masks<\/em>, so we are sure they will enjoy this week of special <em>PJ Masks<\/em>-themed activities that are carefully crafted to reflect learning goals and build self-esteem. We can\u2019t wait to get started!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) is collaborating with the National Day Nurseries Association (NDNA) for a week-long PJ Masks activity-based campaign to encourage kids to create their own &#8220;superpowers.&#8221;<\/p>\n","protected":false},"author":479,"featured_media":15320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255,295,4142,296],"class_list":["post-15319","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","tag-eone","tag-ndna","tag-pj-masks","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New PJ Masks Activity Campaign in the U.K. - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-pj-masks-activity-campaign-in-the-u-k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New PJ Masks Activity Campaign in the U.K. - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Entertainment One (eOne) is collaborating with the National Day Nurseries Association (NDNA) for a week-long PJ Masks activity-based campaign to encourage kids to create their own &quot;superpowers.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/new-pj-masks-activity-campaign-in-the-u-k\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-06T14:53:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-06T15:11:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/PJ-Masks-eOne-817.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"516\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-pj-masks-activity-campaign-in-the-u-k\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/new-pj-masks-activity-campaign-in-the-u-k\/\",\"name\":\"New PJ Masks Activity Campaign in the U.K. - 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