Beano Studios is launching Beano for Brands, a new kid-first consultancy for brands looking to engage with older children, Generation Alpha and their parents.<\/p>\n
Beano for Brands will solve client briefs using kids’ insight and market testing from exclusive qualitative and online research, content creation and brand partnerships across the Beano portfolio or white-labeled for their brand’s own use. It offers kid-first content, data and insight, strategy consulting, marketing expertise and partnerships.<\/p>\n
Iain Sawbridge, Beano Studios\u2019 chief content and digital officer, who will lead Beano for Brands, commented: \u201cMaking the move from kids’ media owner to a kid-first consultancy is a natural next step for Beano Studios, which, in just two years, has reinvented the 80-year-old brand from a comic to an international multimedia studio, winning 14 major industry awards, an International Emmy nomination and launching Beano.com\u2014now the U.K.\u2019s fastest-growing kids\u2019 site with a monthly network reach of 5 million.\u201d<\/p>\n
Hayley Granston, the managing director for commercial at Beano, noted: \u201cUnderstanding kids is at the heart of everything we do because we listen to them every day. We can help brands tap into the changing rules of today\u2019s kids\u2019 behaviors, and their role in the household, both in their native digital landscape and everyday life. We will help clients who need to engage with this unique audience by enabling them to \u2018think more kid.\u2019\u201d<\/p>\n
Sawbridge said: \u201cWe\u2019re working with a range of brilliant brands who came to us to tap into our content-creation abilities\u2014and were then intrigued by just how much more we could offer them because of our wealth of insight and award-winning creative and technical skills.\u201d<\/p>\n
Granston added: \u201cBeano for Brands will continue to work with brands that are obviously in the kids\u2019 space\u2014such as toys, gaming, publishing and film\u2014but increasingly we want to work with less obvious family brands that need to understand today\u2019s kids to drive success with families, including everything from financial services to technology, sustainability and cultural institutions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Beano Studios is launching Beano for Brands, a new kid-first consultancy for brands looking to engage with older children, Generation Alpha and their parents.<\/p>\n","protected":false},"author":479,"featured_media":15318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4141,2477],"class_list":["post-15316","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-beano-for-brands","tag-beano-studios","pmpro-has-access"],"yoast_head":"\n